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Khanna Gems to conquer Dubai’s gem market – News

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published: Wednesday, April 26, 2023 at 2:55 pm

Khanna Gems Group, a global player in the gem, crystal and jewelry trade, is poised to conquer the Dubai gem market. The company offers a wide range of products including gem-set, unique designs and expertly crafted jewelry. It caters to a diverse clientele, from those interested in expensive gemstone jewelery to those inclined towards astrology and spirituality as well as ethical and socially responsible sourcing. It also offers custom jewelry fabrication services and a range of spiritual objects carved from expensive and rare materials.


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Following Khanna Gems’ successful operations in the US, UK, New Zealand and Australia, Khanna Gems has expanded into Dubai with 28 stores, over 2,000 affiliates and over 600 distributors in India and globally. Owner Pankaj Khanna, author, gemologist and palmistry expert, ensures that each gemstone and crystal is ethically sourced.

Khanna Gems, whose clientele is mostly from the South Asian diaspora, aims to appeal to expatriates in Dubai by showcasing its extensive collection of high-end jewelry made from unusual gemstones. The company also owns several subsidiaries, including Da Realeza, an omnichannel luxury retail platform, and A for Aroma, a maker of fragrances, essential oils, and other aromatherapy-related products.

The Khanna Gems program offers franchise opportunities to business owners in Dubai, with the option to acquire a master franchise or a unit franchise. The former grants exclusive territorial rights and the privilege of operating major regional outposts of franchised retail chains and workshops. By establishing new brands such as Da Realeza and A for Aroma, Khanna Gems aims to strengthen its position as a major player in the luxury industry and meet the needs of its customers.

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