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Kia showcased its full range of electric vehicles (EVs) at the 20th Shanghai International Automobile Industry Exhibition held at the Shanghai National Convention and Exhibition Center from April 18 to 27.
Kia’s participation underscores the brand’s commitment to pioneering innovative design and technology, as well as its vision for China’s mobility landscape and the key role electric vehicles will play in shaping it.
Kia’s 13-model exhibit showcased six models from its EV range, including four EV6 GT models and one each for the Concept EV5 and Concept EV9. Other vehicles on display included the refreshed Kia Seltos and several of the brand’s best-selling models, such as the Kia Sportage SUV, Fiesta minivan and K5 sedan.
key market
“As part of our global strategy, the Chinese auto market is very important to us,” commented Kyung-Hyeon Kim, president of Kia China.
“Our goal is to meet the fast-changing needs of Chinese consumers by improving their overall experience by perfecting our brand, enhancing our products, expanding our dealer and service network, and implementing influencer marketing strategies. need.”
Kia China has set an ambitious goal of launching six new dedicated EV models by 2027, starting with the EV6 and EV5 production models that debut in the second half of this year, followed by the EV9 in 2024.
The plan includes an entry-level SUV in 2025, a premium electric sedan in 2026 and a mid-size SUV in 2027. Kia China’s goal is to achieve annual sales of 450,000 vehicles in China by 2030, and the goal is 40% of that volume of electric vehicles.
invest
Kia will also invest in advanced technology and research and development, including the development of China-specific electric vehicle models. To support the growth of its EV business in China, Kia will work with Shell to build an extensive EV charging infrastructure and expand its network through local partnerships. All of these efforts are in addition to Kia’s global sales record in 2022.
The first highlight of Kia’s EV range is the EV6 GT, which packs a punch with a combined output of 430 kW (585 PS), enabling 0-100 km/h in 3.5 seconds and a top speed of 260 km/h With its outstanding performance, long range, spacious interior and elegant design, the EV6 GT recently beat out more traditional gasoline-powered sports cars to win the prestigious 2023 World Performance Car Award.
Also on display is the Concept EV9, a three-row electric SUV that will be Kia’s flagship model. Its striking design is further accentuated by its Digital Tiger Face feature, while the spacious interior with second-row swivel seats and use of sustainable materials from recycled and bio-based resources make it a keystone of Kia’s transition to sustainability. An important step for mobile solutions provider.
Another major highlight at Kia’s booth was the Concept EV5, a compact SUV that effectively blends indoor and outdoor environments, offering occupants a stunning panoramic view of their surroundings. Boasting a range of high-tech features, the concept SUV utilizes ten ‘must have’ sustainability items combined with sustainable mobility solutions and a leather-free design.
updated version
Alongside this lineup, Kia also revealed an updated version of the Kia Seltos that debuted in the Chinese market today. This latest offering underscores Kia’s commitment to continuous improvement and innovation. The vehicle boasts advanced safety and convenience features that allow customers to continuously update their vehicles.
Kia also showcased the Electric Global Modular Platform (E-GMP), an important part of realizing the brand’s vision for the future of electric vehicles. E-GMP’s modular design enables Kia to offer customers a variety of electric vehicles with different performance levels and ranges to meet specific needs, driving the future of sustainable mobility.
At the stand, Kia invites customers to explore and discover new ideas and inspiration through its “Window to Inspiration” theme. Strategically placed LED screens behind the vehicles on display create mesmerizing digital displays that communicate the brand message and encourage visitors to challenge conventional mobility solutions and envision a sustainable future. — trade arab news agency
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