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TrendForce ranked Kingston Digital Europe, a flash memory affiliate of Kingston Technology, a global leader in memory products and technology solutions, as the No. 1 channel SSD third-party supplier in 2021. According to TrendForce, Kingston will account for 26% of the 127 million units shipped in 2021.
Although the epidemic continues to disrupt the supply of SSD (solid state drive) related components in 2021, shipments through global distribution channels will grow at an annual rate of 11%. While production demand has increased, shipments have been impacted as wafer supply is too limited to meet order lead times. In response, Kingston adopted a limited supply strategy as product prices rose.
These findings show that, through Kingston’s global component sourcing strategy, the company is well ahead of its competitors given the global pandemic and chip shortages. The results solidified Kingston’s position as the clear leader in SSD production, as the second-ranked supplier accounted for only 8% of the overall channel market. As a category, third-party supplier (non-semiconductor) SSD manufacturers account for 58% of total shipments in 2021.
Game needs
Growing demand for gaming SSDs with PCIe 4.0 NVMe continues to define the market landscape, driving module vendors to steadily shift from SATA to PCIe. TrendForce predicts that offering upgrades is likely to increase brand awareness and continue to increase shipments.
In 2021, Kingston added two PCIe 4.0 NVMe M.2 SSDs to its portfolio, as well as the KC3000 and Kingston FURY Renegade SSDs. These high-performance drives join Kingston’s line of client SSDs, enabling those who demand speed and reliability to handle intensive gaming and application workloads on desktops and laptops.
TrendForce believes that price and the ability to provide comprehensive global production and sales services will be important factors for continuing to increase PCIe SSD shipments in the future.
Top Sales Support
Kingston Technology has a broad presence in the market due to its strong relationships with customers and channel partners around the world. As the ongoing health crisis sweeps the world and businesses move quickly to adapt, Kingston continues to provide top-notch sales support and access to in-house product experts and engineers who embody a “Kingston is with you” attitude, which has resulted in more than three successes Decades of reliability and support for customers. Kingston’s No. 1 position in the SSD market is not surprising, as taking the same approach in the DRAM segment, the company was the largest supplier of third-party memory modules for the 19th consecutive year.
“It is an honor to receive this top ranking as Kingston celebrates its 35th anniversary,” said Tony Hollingsbee, SSD Business Manager, EMEA, Kingston. “From the beginning, Kingston’s focus and core sales strength has been aligned with We work with customers and channel partners around the world. Together, these successful partnerships have helped our SSD business grow rapidly. TrendForce’s latest results help validate these efforts, so of course we want to share this success with them. “– arab trade news agency
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