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New York and Los Angeles –(Business Wire) — Hispanic mixed martial arts (MMA) sports franchise global battle due to the Wave Sports + Recreation, the next generation of sports story leaders. In addition to building and managing the Combate Global brand on TikTok, the landmark deal also calls for WSE to take over the management of the franchise’s Snapchat Discovery show. Combate Global will also join WSE’s impressive roster of MMA and combat sports partners, with HAYMAKERS, WSE’s industry-leading media brand, hailed as the best combat sports brand on the Internet. Combate Global content will also be distributed across WSE’s network of sports and entertainment media brands, which have more than 115 million followers worldwide.
The move comes as Combate Global, which has the youngest U.S. TV audience of any MMA sports franchise, is developing its marketing strategy to reach more of these young MMA fans digitally. These fans have largely contributed to the sport’s remarkable growth in recent years, helping MMA become the eighth most popular sport in the world. Nielsen Fan Insights 2020.
To build its presence among young fans, Combate Global turned to WSE, a leader in the production and distribution of sports and entertainment content on digital platforms. WSE leads the industry in both social media influence and engagement with the Gen Z and Millennial demographics, who make up more than 85% of the WSE audience.
“The launch of Combate Global on TikTok is an important step forward for our brand, which is growing at a record rate as we connect with a younger generation of fans,” said Campbell McLaren, CEO of Combate Global. “The WSE has a proven track record in digital in sports, especially MMA. We are confident that the WSE will be able to bring our fans exciting new stories about the team and our athletes.”
“Fighting is in the DNA of our company. HAYMAKERS, one of WSE’s flagship brands, launched more than two years ago and now has over 10 million followers across platforms,” said Daniel Maas, Senior Vice President of Commercial, Wave Sports + Entertainment. “We look forward to working with Combate Global to help them build their digital footprint and brand on social media while strengthening HAYMAKERS’ roster of world-class partners.”
WSE’s award-winning storytellers will deliver Combate Global fans a range of engaging social content on TikTok and Snapchat, including:
Highlights and memorable moments from recent and historic Combate Global events
Next level access to Combate Global athletes, including a focus on young champions and up-and-coming stars
The Story of the Greatest Knockout in Combate Global Series History
Informed rankings of some of the greatest moments, events and fighters in franchise history, including features of the franchise’s female fighters
Combate Global joins WSE’s roster of combat-focused content partners, including ONE Championship, PFL, Bellator, TopRank, and Golden Boy, among others.
Combate Global produces 30 live TV events annually.Live event schedule available on Combate Global website.
About Combate Global
Combate Global, formerly “Combate Americas,” is the premier Hispanic mixed martial arts (MMA) sports franchise, quickly becoming the second-largest sport worldwide after football by Spanish-language fans. It is the only MMA asset to regularly air on broadcast television in the US (Univision) and Mexico (Televisa). In 2021, Combate Global partnered with CBS Sports for a live U.S. release in English on Paramount+; in 2022, the company partnered with Eurosport for a live release in Spain and with RMC Sport in France. The company’s programming is available in more than 70 countries in Europe, Africa and the rest of the world.
Nielsen research shows that a whopping 91% of Combate Global viewers in the US are not regular viewers of other MMA content, suggesting that Combate Global is attracting new MMA viewers with its World Cup-style, country and country-style competition. The annual Combate Global event culminates in “COPA COMBATE,” the toughest event in sports and the most coveted destination to represent the country.
Combate Global CEO Campbell McLaren, who is also the co-founder and creator of the Ultimate Fighting Championship (UFC), has been described by New York Magazine as “the marketing genius behind the UFC”, while Yahoo Sports says he “knows the sport better than it is today” Anyone.” Under his direction, Combate Americas’ growth in its television footprint and global audience sparked a 2021 rebrand of Combate Global.
About Wave Sports + Entertainment
Wave Sports + Entertainment is a leader in next-generation sports storytelling with over 117 million highly engaged followers worldwide. Our brand portfolio includes BUCKETS, JUKES, FTBL, HAYMAKERS, GYM HEROES, DUCE LOVE and more. Our award-winning original programming is led by some of the most popular voices in sports media, providing highlights, memes, footage, commentary, analysis, culture and stories about the players and sports that shape the world of sports.
We have one of the largest and most diverse digital libraries of sports IP in the world, thanks to our partnerships with over 115 leading sports leagues who trust our content and help them develop new audiences. Our commitment to innovation in sports storytelling has made us the leading sports publisher for Snap, TikTok, Instagram, Facebook, YouTube and Twitter.
To see our media brands in action, visit www.wave.tv.
* Wave Sports + Entertainment merged into Bullpen Sports Network, Inc.
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