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Laqshya Media Group expands into UAE and Gulf region

Laqshya Media Group expands into UAE and Gulf region

Elie Hankash is the head of their Dubai office

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exchange4media staff

February 20, 2023 at 2:44 pm

2 min read

Laqshya Media Group (LMG), India’s leading communications group, has strengthened its presence in the UAE and the Gulf region by expanding its agency presence and appointing Elie Hankash to head its Dubai office. The move marks an important milestone in LMG’s development and reinforces its commitment to provide customers with first-class service in the region.

Elie has joined LMG as General Manager UAE and Gulf and will be based in the Dubai office. He will report to Mr. Atul Shrivastava, Group Chief Executive Officer, Laqshya Media Group. Elie has extensive experience, having worked in the advertising and media industry for 35 years. He spent 15 years at MCN Group as Regional Sourcing Director and has held senior positions at Leo Burnett, Y&R, McCann Erickson and Memac Ogilvy. He holds a BA in Marketing and Management from Memphis, Tennessee, USA.

On this occasion, Atul Shrivastava said: “We are very pleased to welcome Elie to the Laqshya Media Group family! His extensive background in related fields transforms our presence in the UAE and the Gulf region. We are confident that clients will enthusiastically embrace our innovative, technology-focused approach to out-of-home media and partners.”

“I am eager to bring my skills to Laqshya and help drive the company’s growth in the UAE and the Gulf region. We believe the Middle East region is an important market for us and we are committed to building a strong relationship with our clients and partners in the region relationship,” says Elie Hankash.

The new Dubai office will serve as the hub for Laqshya Media Group’s operations in the UAE and the Gulf region, offering a full range of services including out-of-home media planning, buying, digital solutions and experiential marketing. The company’s broad portfolio of assets, combined with its cutting-edge technology and innovative approach, makes it a leader in the outdoor media market. LMG’s expansion into the UAE and the Gulf region is part of a wider strategy to expand globally and serve clients around the world. Laqshya has developed several campaigns in global markets through alliances with some of the leading outdoor media agencies in Europe and the United States.

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