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LG MEA recently hosted LG Showcase MEA 2023, which showcased an exclusive platform featuring the company’s innovations, products and solutions.
The grand event offers visitors the opportunity to experience the latest LG products first-hand in an immersive environment, highlighting each product’s features.
Held in Habtoor City, Dubai, the conference welcomed over 400 guests for exclusive access to the latest technological innovations coming to the MEA region. The showcase event also features a dedicated area to showcase their latest products and solutions, which introduce a new and evolving category of home appliances that are not only functional, but also offer unique affordability. Upgradability and personalization.
Home appliance
An area of focus during the show will be LG’s lineup of home appliances, which include refrigerators, washing machines, vacuum cleaners, air conditioning solutions and more. The lineup is also joined by the ultra-premium LG SIGNATURE series, a testament to LG’s commitment to bridging the gap between luxury and technology in the home appliance market.
Kim Sa Nyoung, President of LG Electronics Gulf, commented on the event, “LG Showcase MEA 2023 is one of our largest events and we are proud to have a platform here to showcase our latest innovations. Every device here is targeted at customers specific needs. Not only do we meet this need, but we also offer our customers a new and unique experience by introducing revolutionary features to reliable home appliances. With each of these products, our customers can truly Improving their everyday lives while giving their homes a new look.”
During the event, LG launched the second generation of the LG SIGNATURE series of home appliances. A revolutionary range of quality products, these appliances offer timeless design and innovation, bringing convenience and style to the home. Lineup includes LG SIGNATURE 4-Door French Door Refrigerator with Dual InstaView, Washer and Dryer with 7″ LCD Touchscreen, Over-the-Range Microwave with Smart InstaView, and Dual Oven Slide-In Range with Automatic Time and Temperature Setting Function .
MoodUP function
The event also served as a platform to introduce LG refrigerators with MoodUP to the region. Known for its exciting and unique color options, LG’s MoodUP feature will add a splash of color to any home kitchen. This time, LG has partnered with the world-renowned Pantone Color Institute to add the color of the year, Viva Magenta, an intense deep red. The refrigerator is equipped with LED color-changing door panels, which can be easily changed to suit the kitchen theme. Owners of 4-door French door models can mix and match from 23 colors for the top fascia and 19 colors for the bottom fascia respectively, giving them more than 190,000 possible color combinations. It’s all controlled through the intuitive LG ThinQ app without the cost and hassle of physically replacing any external components.
LG will also take the opportunity to launch the CordZero A9 Kompressor with a steam-powered mop. On display at CES, LG’s first stick vacuum with a steam-powered mop nozzle offers wet and steam mopping capabilities while being completely cordless.
It also features a one-piece tower, an automatic bin emptying system, acts as a space-saving and fast-charging docking station, has replaceable dust bags, and an intuitive display that provides real-time status updates.
steam mopping
Steam mopping heats the mop up to 60°C for an easy and thorough clean, while dual sensors prevent overheating. The advanced automatic water supply system also keeps the mopping pad moist during mopping.
An air conditioner isn’t always the most attractive appliance, but with the LG ARTCOOL Gallery Air Conditioner it’s ready for a facelift. With its bright 27-inch LCD screen and sleek frame, the new air conditioner looks more like a framed work of art than an advanced LG air conditioner.
Not only does it provide energy-efficient cooling and heating via LG’s dual inverter compressors and three-way indirect airflow, but it can also be customized with a range of still and animated images or favorite family photos via the LG ThinQ app for a personalized look. It offers more hygienic performance with AI Dry, operates at a noise level as low as 20 decibels, and closes its “hidden” bottom blade in sleep mode so as not to disturb or disturb the user’s rest.
laundry detergent
LG also put an interesting spin on washing and drying, showcasing the LG WashTower Compact laundry solution. With space efficiency in mind, this appliance combines a washer and dryer with an integrated control panel and advanced artificial intelligence in one space-saving unit. Offering a generous 13kg capacity and 10kg dryer capacity, the washer requires less installation space than regular stackable or side-by-side washer and dryers of the same laundry capacity.
It also features a flat unibody design for the best laundry experience and a subtle, minimalist aesthetic. WashTower also uses advanced laundry technologies such as Artificial Intelligence Direct Drive (AI DD) to determine the most appropriate wash mode (drum motion, water temperature and wash cycle time) for each load, reducing fabric damage to help clothes last longer.
The Smart Pair feature saves users time and hassle by synchronizing the dryer and washer; automatically selecting the best drying cycle based on the washer load setting, making it a great all-rounder.
air purifier
LG’s line of home appliances also includes air purifiers, a product line in which LG actively incorporates advanced technology. The LG PuriCare AeroTower Air Purifying Fan is equipped with true HEPA and UVnano LEDs to ensure a powerful 3-step filtration system thoroughly cleans the air in your home, capturing 99.97% of fine dust and allergens.
Meanwhile, the deodorizing filter removes odors and airborne chemicals for easier breathing and a more comfortable indoor environment. It is complemented with exclusive LG UVnano LED technology that kills 99.9% of bacteria on the fan blades.
Not only can it adapt to small or large rooms with customizable airflow, but it also offers 10 fan speeds with oscillating settings, all of which can be controlled with simple controls on top or via the remote or the LG ThinQ app. — trade arab news agency
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