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Take a look at this airline’s incredible journey from a humble start to becoming the world’s largest international passenger airline.
Dubai’s flagship airline, Emirates, was established on October 25, 1985. On Monday, the airline will celebrate its 36th anniversary. This is an incredible journey, starting from the world’s largest international passenger airline.
Multiple firsts
>> The airline has won many firsts, including the airline with the largest number of Chinese nationalities on all flights.
>> It is the first airline to install a video system on all seats.
>> It has installed telecommunications on all three levels of Airbus.
>> The first airline to equip its Airbus fleet with on-board fax facilities.
>> This is also the world’s first fully enclosed first-class private suite.
Incredible journey
Incredible journey
In 1984, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Minister of Defense, and an important member of the Emirate’s progressive royal family, asked Sir Maurice Flanagan. The managing director of dnata, considering starting an airline.
By December 1984, a comprehensive business plan was in place.
Emirates was selected as the name of the new airline.
In March 1985, Flanagan undertook an ambitious task to start an airline with US$10 million (Dh36.7 million) in seed funding within five months.
He was told that the airline must “look good, do a good job, and make money.” According to Dubai’s open skies policy, there will be no subsidies or aviation political protection.
On October 25, 1985, Emirates took off from Dubai International Airport and its maiden flight to Karachi and Mumbai, using a Boeing 737 and an Airbus 300 B4 wet leased from Pakistan International Airlines (PIA).
milestone
On July 3, 1987, Emirates reached a milestone, receiving the first A6-EKA aircraft from Toulouse to Dubai, an Airbus A310-304.
In the first five years of operation, the airline expanded its network to more than ten destinations in the Middle East, Asia, Africa and Europe.
In 1985, it flew to Mumbai, Delhi and Karachi. It added Amman, Colombo, Cairo and Dhaka in 1986, Male, Frankfurt and Istanbul in 1987, Damascus in 1988, and Jeddah and Kuwait in 1989.
Open sky
In 1992, Emirates took the lead in in-flight entertainment, becoming the first airline to install video systems on all seats in all classes of its fleet. In 1992, Dubai International Airport completed a major renovation, and Emirates moved into a new departure terminal costing US$20,000 (AED 735).
Emirates ordered 7 Boeing 777s with 7 options, casting a vote of confidence in the industry that was hit hard in the first Gulf War.
In 1993, Emirates introduced telecommunications services on an Airbus aircraft — all three cabins — and became the first airline to do so.
In 1994, Emirates became the first airline to equip its Airbus fleet with on-board fax facilities so that customers can stay in touch in the air.
With the development of airlines, the Emirates Group acquired 43% of Lanka Airways (later renamed Sri Lankan Airlines) in 1998 and signed a 10-year management contract.
The new Terminal 2 was opened at Dubai International Airport in 1998 to expand capacity to meet increasing passenger demand.
In 1999, the number of passengers arriving at Dubai International Airport reached 11 million. In that fiscal year (19992000), Emirates’ 32 aircraft fleet carried 4.7 million passengers.
By the end of 1999, the airline’s network had grown to 50 destinations.
Jump, jump and jump
In 2000, Emirates became the first airline to sign the Airbus A380. Seven were ordered at the Farnborough Air Show, and there were five more to choose from. In the past two decades, the world’s largest commercial aircraft has become the flagship of the Emirates fleet.
In 2004, Emirates signed a £100 (Dh505.14) contract with Premier League club Arsenal, including the naming rights for the new stadium. It was updated in 2012 and 2018.
Emirates ordered 42 Boeing 777s for US$970 million (AED 35.633 billion) in 2005, making history. This was the largest Boeing 777 order at the time. Today, Emirates is the world’s largest operator of 777 aircraft.
Emirates Dedicated Terminal 3 opened at Dubai International Airport in 2008. In the first month of operation, 5 million passengers left the facility.
Emirates added 46 destinations between 2000 and 2010.
The most valuable airline brand
Al Maktoum International Airport opened in 2010 at Dubai World Center. By 2014, Emirates SkyCargo transferred its cargo aircraft business to DWC.
Emirates and Qantas signed a commercial partnership in 2012 to provide customers of the two airlines with seamless Australian and international network connections, exclusive frequent flyer benefits and a world-class travel experience.
In 2014, Emirates was named the world’s “most valuable airline brand” and the most valuable brand in the Middle East by Brand Finance, with an estimated value of US$370 million (Dh135.9).
In 2016, Emirates was named the world’s best airline and won the best in-flight entertainment award for the 12th consecutive time in the Skytrax World Airline Awards.
Emirates and flydubai announced a strategic partnership in 2017, including an extensive code sharing agreement.
Adhering to the tradition of being the first to introduce new concepts and technologies, Emirates launched the world’s first fully enclosed first-class private suite in 2017, with unparalleled luxury and privacy.
The airline purchased 30 Boeing 7879 aircraft at the listed price at the 2019 Dubai Airshow, valued at US$8.8 billion (Dh32.32). This increased its Airbus A350 orders of US$1.6 billion (Dh58.77 billion), bringing its total aircraft orders at the Dubai Air Show to US$2.48 billion (Dh91.09).
The world’s largest international passenger airline added 54 new destinations between 2010 and 2019.
Wahid Abbas
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