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Outletcity Metzingen, Europe’s largest luxury retailer, has appointed Aviareps Middle East as its destination marketing and public relations representative in the Middle East.
Effective immediately, Aviareps will promote OUTLETCITY METZINGEN to consumers and outbound tourism industry professionals located in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman through targeted marketing and public relations campaigns.
Outletcity Metzingen offers a comprehensive range of services and travel products, making it the pioneer of factory outlet centers in Europe. Today, it attracts more than 4.2 million visitors a year from 185 countries, with a growing number coming from the Gulf countries. To support and grow this trend, Outletcity has decided to further commit to the market by opening a representative office in Dubai to service the region and provide real-time on-the-ground support to its tourism industry partners in the Gulf.
Angela Rieger, International Partnerships Manager at Outletcity Metzingen, said: “We are delighted to be partnering with Aviareps Middle East and finally have a permanent brick and mortar store in the GCC market. We see great opportunity and potential to further develop the area and see Aviareps as realizing these goals of trusted partners.
“With more than 150 high-end and luxury brands, an endless selection of styles and year-round discounts of up to 70%*, the Metzingen Outlet is destined to become a must-see destination for all shopping and fashion lovers as well as regular travelers from Europe plans to visit the Gulf countries in Europe.”
Located in the Swabian Alps next to the famous Black Forest region in southwestern Germany, Metzingen attracts only a few thousand tourists from the Middle East each year. The city is also close to one of the most beautiful theme parks in the world; Europa-Park and Baden-Baden; a famous historic town with many award-winning spas.
Metzingen is only a 30-minute drive from Stuttgart, home of Mercedes-Benz and Porsche. The train journey time between the two cities is about 35 minutes and passes through about 50 kilometers of beautiful natural scenery.
Outletcity Metzingen has numerous restaurants offering vegetarian, vegan, European and Asian dining options. In addition to a Tax Refund Center, Welcome Center, luggage storage, prayer room, free Wi-Fi and an on-site hotel expected to open in Fall 2023.
In order to provide a quality and modern shopping experience, Outletcity Metzingen has introduced a comprehensive information center which is available in several international languages, including Arabic.
Glenn Johnston, Vice President Middle East and Global Public Affairs at Aviareps said: “We are proud to partner with Metzingen Outlet and assist in building its image, popularity and demand in the Gulf region as a retail destination for premium experience and exceptional value land.
“By working closely with our regional travel agents and industry partners, and leveraging our strong network of media and social media content creators, we look forward to firmly establishing Outlet Metzingen at the forefront of the minds of Middle Easterners as a The undisputed outlet shopping capital of Europe” – trade arab news agency
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