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Majid Al Futtaim signs deal to launch digital smart rooms in UAE

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Majid Al Futtaim Leisure, Entertainment & Cinemas has signed an agreement with Immersive Gamebox (IGB) to supply seven ultra-immersive interactive “gameboxes” to Magic Planet in Downtown Mirdif, Dubai and Al Zahia Downtown, Sharjah.

IGB (formerly known as Electric Gamebox) is a leading immersive gaming company that designs and develops interactive digital smart rooms called ‘Gameboxes’, each accommodating two to six players.

The platform is a new type of group entertainment, featuring cutting-edge technology including patented touchscreens, 3D motion tracking and surround sound for an ultra-immersive shared gaming experience. IGB has a growing library of licensed and original IP games created by its in-house studios. All games will be available on Magic Planet, including Alien Ability Test, Ticket to Mars, Psychedelic Mansion, James Bunny: Tropical Casino and Squid games each 60 minutes long, as well as Temple of Coins, Angry Birds, Block Smash Mania, Trivia Mash -up, each lasting 15-30 minutes, Kids’ games including Temple of Coins Junior, Tip Tap Memory Challenge and Shaun the Sheep: Championsheeps, each lasting 15-30 minutes. IGB will also provide Arabic localizations of these games.

game company

Commenting on the partnership, Mark D. Haak Wegmann, Managing Director of Majid Al Futtaim Leisure and Entertainment, said: Together, we will introduce technology-enabled shared gaming and new types of group entertainment. Games range from retro arcade classics to brand new adventures, each designed to bring family and friends together. “

Will Dean, CEO and co-founder of IGB, added: “We are delighted to be partnering with Majid Al Futtaim Leisure and Entertainment to launch our ultra-immersive Interactive Game Box (IGB) at Magic Planet in the Middle East. There is no doubt that today’s Retailers need to embrace casual offerings to stay engaged with consumers, and our interactive digital smart room offers a unique cutting-edge technology experience for all ages.”

IGB was co-founded in 2019 by CEO Will Dean and CFO David Spindler. There are currently 16 branches in Europe and the United States, including London, New York, Chicago, Houston, Berlin, etc., and promises to provide guests with an unparalleled entertainment experience.

From January 20, all 12 “Gamebox” experiences will be available at two Magic Planet locations, including Downtown Mirdif in Dubai and Al Zahia Downtown in Sharjah. — trade arab news agency

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