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Mall of the Emirates partners with WhatsApp to bring conversational commerce to shoppers

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DUBLIN, April 27, 2023 (GLOBE NEWSWIRE) — “United Arab Emirates Conversational Commerce Market Intelligence and Future Growth Dynamics Databook – 75+ KPIs, Operational KPIs, Product Offerings and Application Spend on Conversational Commerce Trends in End-Use Industries – Q1 2023 Update” report added to ResearchAndMarkets.com’s supply.

According to the publisher, the conversational commerce industry in the United Arab Emirates is expected to grow at an annual rate of 25.4% to reach USD 7,026.4 million by 2023.

The conversational commerce industry is expected to grow steadily during the forecast period, with a CAGR of 19.4% during 2022-2028. Conversational commerce transactions in the country will increase from $7,026.4 million in 2023 to $17,031 million by 2028.

In the United Arab Emirates, the conversational commerce industry is still in its early stages of development. However, strong internet infrastructure coupled with tech-savvy population is expected to accelerate market growth in the short to medium term. To compete with the UAE’s fast-growing online retail market, offline retailers are also looking to build an online presence through conversational commerce.

The publisher expects the competitive landscape in the UAE e-commerce industry to expand as more retailers move across industries into conversational commerce to drive customer engagement and sales. In the short to medium term, this will continue to aid the growth of the conversational commerce market in the United Arab Emirates.

Mall of the Emirates partners with WhatsApp to bring conversational commerce to shoppers

The online shopping industry in the United Arab Emirates has seen strong growth over the past three years. Driven by the pandemic, this trend continued even after the impact of Covid-19 abated. Hence, offline retailers are turning to conversational commerce in the UAE in order to compete with the growing e-commerce market.

In October 2022, the Mall of the Emirates announced that it will allow shoppers to purchase products from over 350 international and domestic brands entirely through WhatsApp. Through conversational commerce, Mall of the Emirates is looking to bridge the gap between physical stores and digital platforms.

In the short to medium term, amidst the growing trend of online shopping, more and more offline retailers and supermarkets are expected to utilize conversational commerce to drive their sales and revenue growth. Lulu Hypermarket has launched an AI-based customer experience on WhatsApp in March 2023.

Salem is an artificial intelligence assistant that will enable shoppers to order products for in-store pickup, receive purchase receipts and track orders. Additionally, the retailer has launched a loyalty program on WhatsApp.

Publishers expect this market to experience strong growth over the next three to four years as more brands incorporate conversational commerce capabilities into their business models. It will also drive innovation in the fast-growing business sector.

UAE-based conversational commerce provider sees strong sales and revenue growth

The provider’s tools and services are gaining traction in the United Arab Emirates as more brands move to conversational commerce. This is evident in sales and volume growth.

Zbooni, one of the leading conversational commerce providers in the MENA region, has announced strong growth for the 12 months to 2022. The company’s sales will grow by an average of 76% in 2022. Notably, tens of thousands of businesses are using Zbooni’s conversational commerce tools.

According to the company, Zbooni merchants will see a 42% increase in transactions during Black Friday in 2022 compared to the same period in 2021. Additionally, the company revealed that November and December are Zbooni’s busiest months. Through 2023, the company expects to achieve further growth as merchants and shoppers continue to demand conversational commerce.

As the market continues to grow, publishers are also looking to foreign players to launch their conversational commerce tools and services in the UAE market. In the short to medium term, this will accelerate the competitive landscape and innovation in the fast-growing business sector.

This report provides a detailed data-centric analysis of the Conversational Commerce industry covering market opportunities and risks. With more than 50 KPIs at the country level, the report provides a comprehensive understanding of the Conversational Commerce market dynamics, market size and forecast, and market share statistics.

Research methodology is based on industry best practice. Its unbiased analysis leverages a proprietary analytics platform to provide a detailed view of emerging business and investment market opportunities.

reason to buy

  • In-depth understanding of Conversational Commerce Market Dynamics: Understand market opportunities and key trends and forecasts (2019-2028).

  • Insights into Opportunities in End-Use Sectors – Gain insight into the market dynamics of end-use sectors to assess emerging opportunities in various end-use sectors.

  • Develop market-specific strategies: identify growth segments and develop conversational commerce strategies for specific opportunities; assess market-specific key trends, drivers, and risks in the industry.

scope

This report provides an in-depth, data-centric analysis of conversational commerce in the United Arab Emirates. The following is a summary of the major market segments:

United Arab Emirates Conversation Commerce Industry Market Size and Future Growth Dynamics by KPI

Conversational Commerce Industry Market Size and Virtual Assistant Type Forecast in the United Arab Emirates

Conversational Commerce Industry Market Size and Virtual Assistant Type Forecast in the United Arab Emirates

  • chatbot

  • digital voice assistant

  • OTT news

  • RCS message

United Arab Emirates Conversational Commerce Industry Market Size and Chatbot Forecast

United Arab Emirates Dialogue Commerce Industry Market Size and Key Sector Forecasts

United Arab Emirates Dialogue Commerce Industry Market Size and Product Supply Forecasts for Key Industries

  • The Retail Shopping Market of Chatbots

  • The Travel and Hospitality Market of Chatbots

  • The Online Food Service Market of Chatbots

  • The Media and Entertainment Market of Chatbots

  • Healthcare and Wellness Market for Chatbots

  • The Financial Services Market of Chatbots

  • Chatbot Technology Products and Services Market

  • Other Industry Markets for Chatbots

  • The retail shopping market for digital voice assistants

  • The Travel and Hospitality Market for Digital Voice Assistants

  • Online Food Service Market for Digital Voice Assistants

  • Media and Entertainment Market for Digital Voice Assistants

  • Healthcare and Wellness Market for Digital Voice Assistants

  • Financial Services Market for Digital Voice Assistants

  • Technology Products and Services Market for Digital Voice Assistants

  • Other Industry Markets for Digital Voice Assistants

  • Retail shopping marketplace for OTT Messaging

  • OTT Messaging for the Travel and Hospitality Market

  • The Online Food Service Market by OTT Messaging

  • Media and Entertainment Market for OTT Messaging

  • Healthcare and Wellness Market for OTT Messaging

  • Financial Services Market for OTT Messaging

  • Technology Products and Services Market for OTT Messaging

  • Other Industry Markets for OTT Messaging

  • RCS Messaging’s Retail Shopping Marketplace

  • RCS Messaging’s Travel and Hospitality Market

  • RCS Messaging’s Online Food Service Marketplace

  • Media and Entertainment Marketplace for RCS Messaging

  • Healthcare and Wellness Marketplace for RCS Messaging

  • RCS Messaging’s Financial Services Marketplace

  • RCS Messaging’s technology products and services market

  • Other Industry Markets for RCS Messaging

United Arab Emirates Dialogue Commerce Industry Market Size and Organization Size Forecast

  • large enterprise

  • medium enterprise

  • small companies

Total spending in the Conversational Commerce market in the United Arab Emirates

United Arab Emirates Dialogue Commerce Industry Market Size and Application Spend Forecast

  • software application

  • IT Services

  • consultation service

Conversational Commerce Spending by Key Sectors in the United Arab Emirates

For more information on this report, please visit https://www.researchandmarkets.com/r/x6rbbp

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