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Maristo Hospitality, a growing hospitality group, has seen new growth in the UAE with its nine fast-casual brand of German kebab restaurants.
The group will lead the fast food chain’s operations while expanding into new outlets. A formal agreement was signed in December 2022, cementing Maristo Hospitality’s position as the brand’s master franchisee in the region.
The signing ceremony was attended by GDK International Group CEO Imran Sayeed and Maristo Hospitality CEO Gaurav Arora.
Since 2021, Maristo Hospitality has established a footprint in QSR, Dark Kitchen and Casual Dining. As master franchisee, Maristo Hospitality will take over nine German kebab restaurants in Dubai and Abu Dhabi, with a commitment to expand to 25 locations over the next few years, including brick-and-mortar stores and cloud kitchens.
German Doner Kebab operates an open kitchen concept in all restaurants and prides itself on its relentless commitment to quality, from premium lean meats imported from Germany to unique signature sauces made daily in-house. Maristo Hospitality will also divert sourcing of key ingredients such as Turkish-style bread and fresh vegetables from suppliers in Dubai to ensure their unique flavor and prized quality are preserved.
“Known for its innovative approach to traditional kebabs, German Doner Kebab has become one of the fastest growing casual dining brands since its founding in 1989. We are delighted to introduce such a well-loved and established brand into our operational arm And maintain its high-quality food, dining experience excellence and first-class service,” Gaurav Arora said.
“This new company is in line with our goal of driving sustainable growth across our brands. Building on our experience and success with other food and beverage concepts such as Popeye’s, Ralph’s Kitchen and Sisi’s Eatery, we will continue the German Doner Kebab tradition and take it even further. success in the region.”
Imran Sayeed said: “The UAE has opened our first-ever brick-and-mortar store and we have been operating in the country for ten years. Our partnerships with catering specialists such as Maristo Hospitality are An important milestone for our growth in this market and further enhances the dining experience for our customers.”
Originating in Europe, GDK has achieved rapid international expansion and success by taking its popular takeaway offerings to new levels of quality, freshness and variety, incorporating an exceptional dining experience. Maristo Hospitality will seek to further enhance the experience through this partnership. – trade arab news agency
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