Marketing Association Announces New Abu Dhabi Leadership Council

The new Abu Dhabi Leadership Council was announced at an event at the Louvre following the official launch of the Marketing Association in Abu Dhabi.

The Marketing Institute is a global community of marketing leaders established in the UK in 1959. Its membership in the UAE now includes 300 marketing leaders in the UAE, and the new Abu Dhabi board is helping to bring together the best marketers in the region.

In a statement, the Marketing Institute said: “The new board brings together an impressive portfolio of industry leaders with extensive experience in managing many local and global brands and agencies. Their leadership will help provide Abu Dhabi The marketing community brings new opportunities and continues to support the association’s role in the wider region, showcasing the incredible talent in the UAE to the rest of the world.”

“The Association will offer innovative networking and training programmes, as well as an exciting range of specially curated speaking engagements and partnerships with some of the region’s best brands. The Board aims to lead the conversation in the capital and looks forward to inviting new Members join exclusive associations to connect, inspire and help move marketing forward.”

Amina Taher, Chair of the Abu Dhabi Board of Directors, said: “Marketers can be great leaders and change-makers. When they work together, they can achieve more – our association helps connect the best marketers and helps them in Get good grades in their careers and do better in their business and in the world.”

The association’s Abu Dhabi board members:

AminatahVice President, Brand, Marketing and Sponsorship, Etihad Airways.

Taher continues as chair and will lead the Abu Dhabi community with her new colleagues. With over 15 years of branding and marketing experience both internationally and in the UAE, Taher has spent the past eight years advancing the aviation industry’s communications strategy.

Cherry Gore, Senior Vice President and Head of Group Brand Strategy and Communications at First Abu Dhabi Bank.

With over 16 years of experience building brand equity for market leaders in the banking and energy industries, she drives the “big picture”, thinks and applies her strong analytical skills to translate marketing strategies, complex digital programs and designs at all organizational levels concept.

Emma CantwellDirector of Marketing Communications, Mohamed bin Zayed University of Artificial Intelligence.

Cantwell is a leading marketing communications specialist with nearly 20 years of experience running global campaigns in the United Arab Emirates, Ireland and Australia. Her passion is coaching teams and supporting organizations and their senior leaders to define brand strategies that translate into effective integrated communications.

Fahim AhmedChief Marketing and Communications Officer, G42 Artificial Intelligence Company Group.

Ahmed Over 25 years of experience in shaping an organization’s cross-cultural communications strategy, planning and executing brand transformation, and driving profitability and quantum growth.At G42, Ahmed Support companies to unlock the full potential of artificial intelligence and create a better every day in the marketplace and in society.

Jeremy JanseyCEO and Founder of Beautiful Destinations.

Jauncey is committed to redefining travel marketing in the age of digital connectivity. He advocates for the people, spaces and ideas that travel and tourism represent, and is inspired by the changing travel culture and consumer behavior in the context of digital empowerment, creative strategies, and content creation and distribution.

Kate Mitton, CEO of Acorn Strategy

city ​​center is a strategy-driven marketing and communications leader with 20 years of experience. With a strong team of over 60 in the UAE, Australia and the UK, she helps businesses adopt a data-led and integrated marketing approach that is measurable and results-focused. She is the first female investor to be awarded the Abu Dhabi Golden Visa, with over 250 success stories, and she believes that the greatest impact and best results are achieved when an entity is focused on growth.

Mark Adams, Senior Vice President and Head of Innovation at Vice Media.

Adams is the go-to “digital guy” for Hollywood A-listers. He worked with everyone from Usher to Buckingham Palace until his business was acquired by VICE in 2016. Since then, he and his team have helped grow Vice from a print magazine into a multi-billion-dollar youth media conglomerate, earning its second-biggest prize at Cannes in 2022. Adams remains driven by digital transformation and promises Upskill 5 million people by 2030.

Nedah Shelton, SSenior Vice President, Communications, Mubadala Group.

Shelton is a PR, Communications and Marketing Leader with over 20 years of global corporate experience. Shelton has worked for leading brands in the Middle East and Europe, as well as the government, technology and tourism sectors, designing branding and communications strategies and corporate social responsibility programs that drive impact and promotion goals. She is passionate about developing the next generation of marketing leaders in the region for a sustainable, ESG-led future.

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