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Mashreq, one of the UAE’s leading financial institutions, has appointed Muna Al Ghurair as its new Head of Marketing and Corporate Communications.
She has over 20 years of experience in communications, marketing, sales and business development and has an excellent track record with the region’s leading payments and financial institutions.
Ahmed Abdelaal, Mashreq Group CEO, said: “Muna brings a wealth of insight, experience and industry expertise that will help enhance Mashreq’s reputation and influence at a time of unprecedented change in banking. Her brand and marketing capabilities are important tools for us to strengthen the development and delivery of the best and most innovative multi-channel banking solutions. Muna’s appointment represents an important and very exciting milestone in Mashreq’s journey.”
Muna Al Ghurair added: “I am delighted to join Mashreq at such an exciting time of growth. Mashreq plays a vital role in the UAE’s banking ecosystem, has an unparalleled customer base and is in the midst of an accelerated move to digital banking A vantage point for transformation. I hope to draw inspiration from my previous experience to drive the organization’s marketing efforts and contribute to improving the way we engage with all stakeholders and the communities we serve.”
Throughout her career, Muna has taken a holistic approach to developing integrated financial product branding, public relations and marketing strategies both internationally and across the MEA region. In previous organisations, she ran marketing as a separate function, leading the establishment of dedicated PR and communications, brand and digital marketing and events teams.
Muna holds a Diploma in Marketing from Emirates University of Technology and has proven expertise in brand building and leading stakeholder communication programmes, especially during mergers and acquisitions.
Before joining Mashreq, she was Group Chief Marketing Officer at Network International, where she led the PR and communications strategy for Network’s 2019 IPO on the London Stock Exchange (LSE) – the largest UK IPO at the time of listing . – arab trade news agency
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