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The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) will be participating in the 32nd Abu Dhabi International Exhibition Center (ADNEC) to be held from 22nd to 28th May 2023 at the Abu Dhabi National Exhibition Center (ADNEC). Dhabi International Book Fair (ADIBF) to promote intellectual and intellectual exchange.
With more than 150,000 attendees and 1,150 exhibitors each year, ADIBF is a major intellectual and cultural hub that brings together the biggest names in MENA publishing. MBRF’s involvement is in line with its aim to promote knowledge dissemination, innovation and sustainable development in the UAE and beyond through various knowledge initiatives and events.
MBRF’s pavilions will host a variety of events across many intellectual dimensions. This includes the Knowledge Lounge, Dubai International Writing Program (DIPW), Digital Knowledge Hub and KnowTalks. A daily event called “15 Minute Reads” will be held under the umbrella of the “Knowledge Lounge” for live readings of DIPW and Digital Knowledge Hub publications. Around 100 books will be read during the fair. It will also run another daily campaign called One Minute Books, which involves taking tours with members of the Knowledge Lounge to record a book review in under a minute and post it on social media.
The Knowledge Lounge will further host a variety of physical and virtual Knowledge Sessions and Discussions to discuss reading and content writing, in addition to a variety of discussion sessions and workshops featuring experts, policy makers, scientists, intellectuals and academics. field of knowledge. DIPW will also host training sessions in various cognitive domains, with a special focus on talent and creativity levels. These training sessions will also cover the topic of translation and its important role in the exchange of cultural traditions. During the event, MBRF’s pavilion will further host the debuts of several books produced as part of DIPW. In addition, MBRF will sign agreements with publishers.
As part of the “KnowTalks” initiative, held in partnership with the United Nations Development Program (UNDP), a variety of international speakers will hold daily sessions online and on-site at MBRF’s pavilion. These meetings aim to raise awareness of the value of knowledge and knowledge policy for sustainable development.
His Excellency Jamal bin Huwaireb, Chief Executive Officer of MBRF, said: “MBRF is committed to participating in such important intellectual events, which provide an ideal forum for sharing knowledge and promoting literary and intellectual movements in the UAE and beyond. This annual event Bringing together well-known publishers and showcasing a range of books and educational resources from other countries, it provides visitors with an excellent opportunity to explore and facilitate global knowledge exchange. At MBRF, we believe that knowledge is the key to sustainable development. Therefore , we are committed to developing a clear strategy to ensure the sustainability of knowledge through a number of innovative programs and initiatives. This will facilitate a special focus on continuous learning and development as a key element of a better future for all.”
As one of the largest literary and intellectual events in the Arab world, ADIBF provides an excellent platform for publishers, authors, lecturers and content creators from the region and around the world. The event features a variety of innovative events, programs and initiatives aimed at promoting knowledge exchange. It also attracts a large number of publishing houses that showcase a wide variety of national and international titles. This forms an important part of a strategy aimed at establishing Abu Dhabi as a key hub for the regional and international publishing industry.
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