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An impressive list of clients includes chiefs, kings, presidents and some of the world’s most famous businesses
Photo by Neeraj Murali
Sitting on a bold cherry red velvet bench in the middle of DIFC’s busy but functional studio is an impeccably dressed gentleman.
He is Ramzi Raizan, a prominent businessman and owner of Spectrum Digital Printing, one of the most influential luxury printers in the Middle East, headquartered in the financial heart of the city’s bustling commercial heart.
What impresses you most about Ramzi is not just his taste in a fitted navy blue tailored suit, cream shirt and jet black silk tie, but the confidence he exudes. people who have done it all.
When I look for a hidden emotion that doesn’t exist, I find it difficult to describe the man in front of me whose life story would be fascinating.
With a unique vision and boundless creativity, Ramzi fascinates his elite clients with the quality of craftsmanship that Spectrum produces seamlessly. He has a remarkable entrepreneurial mindset, backed by perseverance and passion, which sets him apart from the rest.
Spectrum produces a wide range of beautifully crafted and flawless stationery including business cards, invitations, brochures, folders, coffee table books, and items for any commemorative occasion, all of which embody the brand’s recognizable typographical precision and luxury.
The iconic image of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, waving the famous three-finger salute at the Royal Horse Racing Festival took up the reception at Spectrum One place and elsewhere, breathtaking portraits of cult figures like Marilyn Monroe, Audrey Hepburn, John Lennon and Andy Warhol catch your eye as you look across the office , the office is filled with a kaleidoscope of historical portraits of celebrities, most of which are printed on Ramzi’s avant-garde news deep into the interior of the progressive DIFC.
Just thinking about what you’ve been through at Spectrum leaves you fascinated, in awe and admiration for the treasure trove that Ramzi has created.
How independence defines success
Ambitious projects take a long time to complete, and Ramzi shares his experience creating and managing a business aspiring to be one of its kind in the world. “I left Lebanon sometime in August 1982 and came to the UAE sometime in August 1982 as a passionate 17-year-old,” Ramsay said. “I shot to fame and started trying out many roles. I first worked for a Polish cable installation company in the desert when I started driving 4x4s made by Nissan. I remember telling myself that one day I would own one of these myself, ” Ramzi said.
In 1986, he landed his dream job at Carrier Corporation as a qualified sales engineer, after which he went on to work in administrative and translation roles at Rotaon & Partners Consultants. “Meanwhile, I was studying at a university in Leeds, UK, and there was a scholarship programme at the Dubai World Trade Centre,” he recalls.
“At Carrier, I also took several helicopter trips to the Zadco (Zakum Development Company) project and Das Island to find out what AC was like before Carrier transferred me to Russia as a marketing manager,” Ramzi said, adding that his The task is to develop sales in 13 countries in Eastern Europe. “With a wealth of knowledge and understanding of different cultures, I joined General Motors as operations manager in Saudi Arabia and Egypt,” he continued.
During his 2006 stint with the auto giant, Ramzi was assigned to oversee a major partnership with RTA, which was testing a fleet of hybrid GM electric vehicles for limousines and taxis. “The project involves more than 9,000 vehicles and is worth about $6-9 million,” Ramzi said. “The results were incredible, but corporate pressure to increase brand awareness, combined with the financial crisis of 2007-2008, broke the deal. This was when I decided to build my own business,” he added.
Balancing old and new
Ramzi acquired Spectrum and began to focus its 40 years of experience on growing the brand to become a leader in digital printing. “I feel like I want to give more and turn good things into great things,” he said. “I told myself this was going to be the best and most luxurious printing company in the area. Our vision is to give the market what it deserves,” he added.
Today’s Dubai is not the city we saw in 1993, Ramsay said. “Dubai is a brand like Rolls-Royce. I get goosebumps every morning when I wake up thinking about the incredible growth it has achieved.”
Ironically, Spectrum is headquartered in DIFC, which was just a meadow a few years ago. Ramsay remembers the days he played football there in the eighties and even ran for his life when he was chased by an arctic fox. “It used to be my playground, now it’s my commercial playground. It’s incredible to think about how this place has changed,” he said.
“It proves that the future is in Dubai and that the mindset and vision of the rulers and governments here are out of this world. This mindset is a huge advantage for entrepreneurs like us in terms of quality and excellence. Dubai It has a strong DNA today because the rulers have taste and develop a city that maintains a niche in the Middle East and around the world,” Ramsay added.
High expectations for his career
Although he is Lebanese-Canadian, Ramzi reiterated that his heart and soul are in Dubai, Spectrum and its sister company The Card Co, whose slogan is “Invest in Love”. “We print a lot of wedding cards, all kinds of cards,” Ramzi said. “Recently, we had the privilege of printing invitations for the large royal wedding of the three sons of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai,” he added.
Ramzi’s startup also caters to royal clients in Saudi Arabia and Bahrain, as well as wealthy businessmen from the Indian subcontinent. “We even made a wedding invitation with diamonds in it, others were made of 24-karat gold and decorated with crystals or pearls. A wedding is a very special day and people are willing to spend any money to make a statement.”
When Donald Trump was president of the United States of America, he contacted Spectrum and ordered a luxury folder containing a groundbreaking deal with Saudi Arabia for a deal worth hundreds of billions of dollars at a time when the kingdom was undergoing unprecedented economic reforms.
“Customers are changing, but Spectrum is facing the world,” Ramzi said. “We believe in creativity, young and old. We’re here to stay and do what we do best – provide excellent print service.”
wknd@khaleejtimes.com
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