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Global logistics provider J&T Express has signed world-renowned soccer star and captain of the 2022 World Cup-winning team Lionel Messi as its global brand ambassador.
Established in Indonesia in 2015, J&T Express has been providing a range of services including domestic and international express services, freight forwarding, e-commerce fulfillment, supply chain solutions and professional services.
The company said in a statement that signing Macy’s as the company’s first global brand ambassador is in line with J&T Express’ ambitious global network expansion strategy and establishing itself as a one-stop e-commerce expert in the logistics supply chain.
J&T sees Messi as a “generational athlete” whose sportsmanship, humility and dedication align with the fast-growing logistics company’s values, it added.
Regarding the new partnership, Rachel Liu, Global Brand Director of J&T Express, said: “Through his courage and achievement, Messi inspired many people. This is deeply connected with our values ​​of building a caring, responsible and sustainable business.” resonance.”
Messi, considered one of the greatest footballers of all time, also expressed his excitement for the partnership.
“We share many similarities in our never-ending passion and determination to improve. Just as football brings millions of people together around the world, J&T Express seeks to develop logistics solutions that connect its customers to the world. I look forward to Be a part of that journey,” he said.
In the one year since its inception, J&T Express says it has rapidly transformed from a start-up into a full-fledged logistics company offering delivery services including same-day, next-day and international shipping.
In January last year, J&T Express officially expanded its logistics network to Saudi Arabia and the United Arab Emirates, covering all local provinces and regions in the two countries.
In addition to catering to businesses of all sizes, J&T Express also serves some of the largest e-commerce platforms such as SheIn and Noon, and a large number of e-commerce packages are airfreighted from China to UAE/Saudi Arabia through their services every day.
As a world-renowned athlete with a large global fan base, Messi is a perfect fit for J&T Express’s global ambitions, the company said.
It added that his passion for excellence and dedication to craftsmanship aligns with the brand’s commitment to providing first-class service to customers around the world.trade arab news agency
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