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Global awareness of Morocco has increased at all levels thanks to its stellar performance during the 2022 FIFA World Cup in Qatar, according to a new report from leading media intelligence provider Carma.
Morocco beat Spain, Portugal and Belgium into the semi-finals to become the first Arab-African team ever to reach the semi-finals, and it was this team’s performance off the field that won them massive support around the world.
Morocco’s visibility in major media during the World Cup rose by 277% to 6.4 billion, while social media posts related to Morocco increased by 764% (total 12.1 million posts).
More than 279,000 articles and posts were published around Morocco’s participation in the World Cup – 64% of which were about “overcoming difficulties”, 22% about their mothers and respect for women, and the remainder about donation income, family values ​​and cultural values.
After the competition, Google search trends related to Morocco increased by 273%, and visits to Wikipedia pages in the country increased by 453%.
Visits to travel sites peak (visitmorocco.com +34%), (Morocco.com +99%) (Tripadvisor Morocco +154%), and the Washington Post even ranks the country as the world’s top tourist destination for 2023 one.
Among the key drivers were family, overcoming odds, philanthropy and success, with the Moroccan football team grabbing headlines as one of the greatest underdog stories in tournament history.
Sofia Tazi, Managing Director of Carma North Africa, commented on the findings: The respect they have for women and mothers; the charitable acts of players donating their winnings to national associations and more have all helped lift the perception of the country from ‘normal’ to ‘excellent’. “
Even passionate Moroccan fans in stadiums become effective ambassadors, helping to promote Moroccan identity and heritage around the world.
Then came heartwarming viral images of the players celebrating the win with their mothers and families. No one will forget Sofiane Boufal dancing on the pitch with his mum and other players following suit. Obviously, family is more important than winning trophies for this team.
Mazen Nahawi, Founder and CEO of Carma and Socialeyez sums it up: “Success in Morocco is not just an underdog story, but a testament to the unique values ​​of the Moroccan team, such as family, love, resilience and determination. These values ​​are key to team success an integral part and inspire other nations.”
The historic victory presents a real opportunity for the Kingdom: to capitalize on the positive momentum and surge in tourism and business, promoting the popular ‘Made in Morocco’ slogan, to make the Kingdom a major tourist destination for all. – trade arab news agency
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