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MY.GAMES, a leading publisher and developer of mobile, PC and console games, will establish a regional headquarters in Abu Dhabi in partnership with AD Gaming.
MY.GAMES, headquartered in Amsterdam and with over one billion registered users worldwide, has become the latest multinational gaming company to choose Amsterdam as its regional hub.
MY.GAMES is leveraging Abu Dhabi’s position as the gaming hub of the MENA region to better penetrate the world’s fastest growing gaming market. MY.GAMES operates on a “Think Global, Act Local” model, with 90% of its employees working in major game centers around the world. After MY.GAMES establishes its first Mena base in Abu Dhabi, it will integrate into the local game development and player community to keep up with the latest regional gaming trends.
MY.GAMES’ Abu Dhabi-based team will develop over 70 titles in AD Gaming’s portfolio, including titles like War Robots, Rush Royale and Hustle Castle. As part of this move, MY.GAMES will hire and develop local game developers, creating dozens of jobs over the next five years. In addition, the company will seek opportunities to work with local partners, launch an internship program, and cultivate the next generation of game development talent.
James Hartt, Director of Strategic Planning and Business Development at AD Gaming, said: “MY.GAMES’ selection of Abu Dhabi as their home base in the fast-growing Mena gaming market is yet another testament to the thriving gaming ecosystem developed by AD Gaming. This move supports our The industry continues to grow in all aspects, so we are proud to welcome them to Abu Dhabi and support them in the next step of their journey.”
Vladimir Nikolsky, CEO of MY.GAMES, said: “We are delighted to be partnering with AD Gaming to open our new regional office in Yass Creative Hub. We can’t wait to learn from Abu Dhabi’s growing and passionate player base, and Contribute to the ongoing development as the emirates gaming ecosystem continues to expand.”
Alex Chachava, owner of MY.GAMES said: “Abu Dhabi’s strategic location and thriving gaming ecosystem make it an important region for the entire gaming industry, and MY.GAMES recognizes its role as a gateway to the fast-growing MENA market. Gateways matter. We are excited to establish our regional hub in Abu Dhabi and look forward to working with local partners and talent to drive the industry forward.”
By joining AD Gaming, MY.GAMES reaffirms AD Gaming’s position as the largest gaming and esports business ecosystem in the region. AD Gaming currently has more than 50 game companies, including international industry giants such as Unity Technologies and Ubisoft, as well as local success stories such as Boss Bunny and AA Meta. – trade arab news agency
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