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Nanovo, an award-winning technology company specializing in creating digital retail and service spaces to increase customer focus and engagement, has established a regional office in the UAE.
The company has firmly established itself in its infancy by launching their first brick-and-mortar store in partnership with popular online retailer 6thStreet.com.
The result is a cutting-edge, digitally-driven phygital space where 6thStreet.com customers with different shopping preferences (online and offline) come together in one place, a mix of physical and digital, adding a whole new futuristic Phygital dimension to shopping experience.
Phygital Store System
Nanovo was involved every step of the way, from consulting and programming to the implementation of a proprietary phygital store system that seamlessly integrates digital experiences and tools into the new store using Nanovo’s signature Signio software and platform. At the 6thStreet.com store in Dubai Hills Mall, discerning shoppers can choose from over 40,000 products at a self-service terminal, try them on in the heart of any phygital store – an automated interactive fitting room – and get them in the most convenient way .
Nanovo has also designed a seamless and efficient communication network with the in-store warehouse system, transferring orders from in-store digital terminals to the warehouse system.
Customers in interactive fitting rooms can now expand their baskets and increase sizes or change color preferences directly from the fitting room without employee involvement.
digital retail
“Retail digitization needs to be at the heart of any forward-thinking organization’s growth strategy, with optimizing resources and growth a primary goal. Our pioneering concept bridges the gap between brick-and-mortar stores and a brand’s omni-channel and digital offerings, allowing visionary Shoppers are able to access a wide range of merchandise in the digital realm, giving them choice, convenience and the ability to customize their store visit. Our innovative solutions increase customer satisfaction while helping brands achieve efficiencies at every level – a true a win-win situation,” said Dadi Motiwalla, Managing Director of Nanovo Mena and Far East.
“We love what we do, but what has grown us the most is our dynamic, challenging clientele. We are proud to support 6thStreet.com’s omnichannel vision. GCC’s first phygital store showcases how retail is in the near future How the future will change. Phygital stores are the missing piece in a true omnichannel customer experience. We believe the dynamic nature of e-commerce and retail in the MENA region creates enormous growth potential.” Dariusz Sobczak, co-founder of Nanovo added.
Beyond retail, Nanovo’s disruptive solutions can be successfully used in a wide range of businesses, including hotels, transportation (stations, airports) and public spaces such as event venues, concert halls and museums.
“Nanovo perfectly combines hardware, spatial ergonomics and software into one integrated functional entity. Customers who are now in a permanent 6thStreet.com boutique thanks to our seamless integration and implementation of the brick-and-mortar store with our e-commerce platform It’s possible to shop in a way that they are familiar with from their online experience,” said Piotr Badowski, founder and CEO of Nanovo. “The shared vision is now a reality.” —— arab trade news agency
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