32 C
Dubai
Thursday, November 7, 2024
spot_img

NBA legend Shaqille O’Neal to feature in Abu Dhabi Ministry of Tourism and Culture campaign – Marketing Communications News

[ad_1]

To announce an exciting calendar of events for Winter 2022, Abu Dhabi Department of Tourism and Culturee recruited well-known NBA legend Shaqille O’Neal. Known for his love of Abu Dhabi, the series featuring Shaq as a news anchor borrowed Shaq’s eccentric internet personality for some ROFL fun, with the events being the real stars of the show.

The Abu Dhabi Calendar, like the city itself, is a vibrant and exciting city. Every experience makes headlines. We wanted to create an engaging feel around every experience, and the concept of incorporating Shaq as the new anchor to announce the upcoming lineup felt like a perfect fit. It also helps that Shaq has a following that spans age groups and interests, as there is something for everyone in Abu Dhabi too.

The commercials were directed by Nalle Sjöblad with production company Dejavu.

Akhilesh Bagri CCO, Middle East Service Program Explains: “It’s a busy time for travel around the world, with COVID restrictions all but gone. Given Shaq’s comedic style, the idea of ​​taking a humorous approach to this campaign was obvious. Thumb plugs for scrolling. If bitesize content is king, we figured why not supersize. This approach gives us the opportunity to release fresh content throughout the winter. We thank Déjà vu and DCT for giving us this opportunity.”

Manasvi Gosalia, Executive Producer, deja vu Add to: “As exciting as it is to shoot with a legend like Shaq, the logistics of the prep phase are always a tightrope walk. Given his tight schedule and travel, our shoot with Shaq took less than half a day. We found A way to find his mid-term commitment and maximize that time to get the results we want. Of course, when the cameras started rolling, O’Neal was simply flawless, which made things easier. He once The only downside to another perfect shot is that now we don’t have a bonus reel.”

Watch the sights on Instagram here:

https://www.instagram.com/reel/Cl5rQFDJvtP/?igshid=MDJmNzVkMjY=

https://www.instagram.com/reel/CljFLlzrtq2/?igshid=MDJmNzVkMjY=

https://www.instagram.com/reel/CkqZFtBp-Yl/?igshid=MDJmNzVkMjY=

https://www.instagram.com/reel/Cjulpw7of_U/?igshid=MDJmNzVkMjY=

https://www.instagram.com/reel/CjJcCkDJ-7J/?igshid=MDJmNzVkMjY=

https://www.instagram.com/reel/Ci3EIDOrwPi/?igshid=MDJmNzVkMjY=

resource: Middle East Service Program



[ad_2]

Source link

Related Articles

Abu Dhabi Leads Global Health Frontier: Largest-Ever WHO Emergency Medical Teams Meeting Unites 1,300 Experts Worldwide

Abu Dhabi recently marked a milestone in global health by hosting the largest-ever World Health Organization (WHO) Emergency Medical Teams (EMT) meeting. This pivotal gathering...

ADNOC Unveils Cutting-Edge AI Program: Transforming Efficiency and Innovation in Energy

ADNOC unveiling of its AI program marks a significant step forward in the digital transformation of the energy industry. Abu Dhabi National Oil Company (ADNOC)...

ADIPEC 2024 Unites Global Leaders in Abu Dhabi to Shape a Sustainable Energy Revolution

ADIPEC 2024 Ignites a Bold Vision for UAE’s Sustainable Energy Future: Global Leaders Unite in Abu Dhabi to Drive Innovation and Shape a Greener...

From Vision to Reality How Harshit Aggarwal’s Novamax Industries is Redefining Cooling Solutions

In the fast-evolving world of startups, where passion meets perseverance, Harshit Aggarwal has carved out an impressive path with Novamax Industries LLP. Founded in...

The Journey of Berrylush: A Story of Passion, Perseverance, and Purpose

In 2018, Berrylush was born from the shared vision of two IIM graduates, AnushaChandrashekar and Alok Paul, who saw a glaring gap in the...

Latest Articles