NBA Zone Coming to Manarat Al Saadiyat in Abu Dhabi

NBA fans in the UAE don’t just have exciting basketball games.

Word has it that the week the two games will be played at the Etihad Arena, an NBA zone will be hosted at Manarat Al Saadiyat. The week-long fan event, October 5-9, will also showcase NBA-related music, media and arts. Expect brand activations, immersive experiences, limited-edition merchandise, player appearances, and more.

An official NBA store is coming to Yas Mall

The Basketball League will expand its presence in the region by opening its first official NBA store at Yas Mall in Abu Dhabi. The store spans over 500 square meters and will sell a range of NBA merchandise and memorabilia, such as player jerseys, fan apparel, basketball caps, footwear and more.website NBAStoreMe.com It will also be launched soon for those who like to shop online.

“The opening of the NBA Store in Abu Dhabi, combined with our first game there, reflects the growing popularity of basketball in the UAE and across the Middle East,” said Steve Gerry, NBA Senior Director of Global Partnerships for Europe and the Middle East Faith said.

“Through this new flagship store and dedicated e-commerce site, we are excited to expand our partnership with Al Mana Fashion Group to offer fans in the region the widest range of authentic NBA products ever produced.”

The mall will also host special interactive events for fans next Thursday through October 8.These include an NBA-themed area in the mall’s City Plaza courtyard, which will display the Larry O’Brien Trophy (awarded to NBA champions) and NBA Jam and NBA 2k23 Video game kiosks and pop-up shots for those who want to try their basketball luck.

NBA and DCT Abu Dhabi sign multi-year partnership

Last year, the Abu Dhabi Ministry of Culture and Tourism signed a multi-year partnership agreement with the NBA for the preseason game between the Atlanta Hawks and Milwaukee Bucks at the Etihad Arena from 6-8 October To start, bring the game to the area. .

In addition to pre-season games, the partnership will see both teams working together to expand basketball in the UAE and across the region. Junior NBA leagues for boys and girls will be launched in schools and colleges across the UAE, while NBA fitness clinics will encourage and promote health and wellness.

Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing, DCT Abu Dhabi, said: “We are proud to have this multi-year partnership that goes beyond that game. We share the same values ​​as the NBA; tolerance, diversity, The values ​​of teamwork – all of which reflect our communities in Abu Dhabi and the UAE. “

Updated: September 16, 2022 at 2:13 pm