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Netflix to end password sharing in US starting in 2023: report

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post Netflix to end password sharing in US starting in 2023: report first appeared in result.

Netflix US to crack down on password sharing from early 2023, reports report wall street journal.

This summer, the streaming giant tested a “Extra accommodation” fees After Argentina, Dominican Republic, El Salvador, Guatemala and Honduras first launch in Chile, Costa Rica and Peru. Based on these tests, the new monthly fee is expected to be $3 for each additional household in the United States.

Netflix is ​​well aware of how a crackdown would alienate customers. “I don’t think there’s any doubt that consumers won’t like it in the first place,” co-CEO Ted Sarandos told investors in early December.

To that end, the company has reportedly discussed rolling out the change over time. with Netflix lost subscribers always In 2022, however, the streamer has good reason to move forward. Some estimates predict the program could generate an additional $721 million in revenue next year in the U.S. and Canada,

In November, Netflix launched basic ad plans, which Sarandos described as a potential “soft landing” for first-time subscribers.At $6.99 per month, it offers a cheaper alternative to the $9.99 Basic plan, but the ad-supported tier also block users Some of the most popular shows and movies due to licensing restrictions.

Netflix to end password sharing in US starting in 2023: report
Eddie Fu

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