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Supercar owners seeking an exclusive combined driving and lifestyle experience in the UAE now have a new option that provides an extra dimension to the Supercar Club concept.
Today’s official launch of the P1 Supercar Life is aimed at the most discerning supercar enthusiasts who want a new level of exclusivity and comfort in the company of like-minded people, according to a statement.
Dubai-based Pole Position Group has responded to this need by designing a bespoke automotive and motorsport destination for members to enjoy from 2023.
This will complement a range of prestigious on and off-track events, including tours, organised road drives, handling tests and hill climbs, as well as VIP tours in luxury European locations.
“P1 Supercar Life was established to create the pinnacle of active ownership for discerning supercar owners,” said Ryan Trutch, Managing Director of Pole Position Group, a leading motorsports and automotive consultancy in the Middle East.
“The ethos of the club is built on the art of driving and the unique experience that only a true supercar can offer its owners. Our members will be discerning owners of true supercars eager to discover how they should experience it.
“Not only do they want to drive the best supercars, but the opportunity to meet and connect with contemporaries who value true automotive luxury and excellence. We are using strict criteria to ensure membership is only offered to those who share our philosophy lovers.”
Originally established for the UAE, the club is expected to expand in the GCC region in the coming years.
P1 Supercar Life members have exclusive access to a range of prestigious events throughout the year, starting with four private track days at the Dubai Autodrome and the Yas Marina Circuit in Abu Dhabi.
A series of can’t-miss bespoke events, including airport runway tests and dramatic hill climbs, will highlight the club’s dedication to providing driving thrills.
The calendar of events also includes seven organised road drives, and to escape the UAE’s summer heat, P1 Supercar Life offers members a series of VIP tours through some of the most scenic routes in Europe, including the French and Italian Alps.
Starting next year, P1 Supercar Life members will have exclusive access to hospitality facilities at Yas Marina Formula 1 weekends and will offer their members exclusive hospitality opportunities to take part in the world’s best F1 race weekend.
The club is also in the final stages of designing and positioning the Supercar Centre in Dubai, a brand new facility with a car-themed design that will celebrate the heritage of supercars and motorsport. From 2023, this unique, restricted facility will be a place to relax, entertain guests, host business meetings and watch Formula 1 and other world-class motorsport.
Pole Position Group specialises in motor racing and motor racing rights, and also advises on the design, construction and operation of racetracks and automotive-inspired destinations.
Diversified into esports competitions and sim racing during the Covid-19 lockdown, Pole Position has seen an exponential increase in revenue this year compared to 2021. In early 2022, the group launched subsidiary Immersive Esports, which will soon open a flagship sim racing, it said, as well as franchise opportunities across the GCC to lure gamers into motorsport. – arab trade news agency
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