New Tenant Joins Stonecrest Mall’s Effort to Become an Entertainment Venue

“As our flagship experiential development, Priví will transform Stonecrest Mall into not just a shopping destination, but also a home for leisure activities, events, luxury experiences and the variety of insatiable restaurant concepts that the community has been waiting for. Destination Stonecrest Resorts principal and developer Vaughn Irons said in a press release.

Malls in the Atlanta metro area and across the country have struggled to attract shoppers in recent years.Spurred by the COVID-19 pandemic, several shopping centers are reimagined or redesigned Integrate apartments, office spaces, entertainment venues and more Mixed use.

When complete, the Privi development is expected to create 560 jobs. Irons said the initial success of SeaQuest led him to a second phase of financing, which is expected to cost $17 million. private capital investor and socotra capitalBoth are located in California and are listed as investors along with the London-based company Forum Partners.

Priví, a rendition of the words “privilege” and “privacy,” will focus on spa, gym and wellness. Tenants include hand stone massage and facial spa; 3-degree infrared sauna; Lion Cage MMA fitness club; Garden Life juice bar and café; and Naturally Gifted, a gift shop for personal care products.

Other named tenants are centered around creative careers and hobbies.They include the bookstore Baldwin’s Literary Society; Exposure Center for Creative Collaboration and Studio; The Painting Picasso’s Splat Room, the Art Center; and the Bricks 4Kids Creative Center. The announcement also features an event center and art gallery.

A 50,000-square-foot dining hall is the focus of an advanced development phase slated for next summer, the release said.The original hot dog factory is the only named tenant so far, but the entire cafeteria will be owned by Food & CompanyThe developer has previously said the canteen will include a fine-dining restaurant, a rib and comedy restaurant, a sushi restaurant, a wine bar, a market and a hip-hop-themed karaoke spot.

A 110-room hotel called TRYP by Wyndham will also be delivered in 2024. Once completed, Priví will include over 200,000 square feet of developed space.