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Global hospitality company The h.wood Group said it will partner with MKIA Hospitality to expand its renowned reservation-only restaurant concept, The Nice Guy, to Dubai, opening this fall at Emirates Towers in Dubai.
The Nice Guy Dubai restaurant and lounge has a similar aesthetic to its flagship store in West Hollywood, presenting a similar cozy ambience, retaining its original nostalgic décor, in addition to the romantic lighted outdoor extended patio deck, to the Mafia Bar And a nod to the decadent era of restaurants.
Nice Guy Dubai will follow as the hottest reservations-only destination, offering classic Italian fare for lunch and dinner, including signature menu items and crafted cocktails, while mealtimes feature live entertainment and DJs Transition to nightlife.
“The Nice Guy’s presence in the region has been in the works for almost three years,” said John Terzian, co-founder of h.wood Group.
“The original concept from Los Angeles was our first foray into a restaurant/lounge concept, and after exploring the dining scene in Dubai, we felt strongly that it would be a breath of fresh air for our clients in the Middle East. Nice Guy marks The The first step towards organic architecture by h.wood Group is juxtaposed with a fun and upscale lounge vibe, perfect for Dubai’s nightlife and dining scene.”
“We’ve spent years following the success of the h.wood Group team and the power behind the name ‘The Good Guys’. Not to sound cliché, but there was something about the name that immediately clicked and I knew this was exactly the venue Dubai needed. I The main goal of working with the Los Angeles team was to maintain the vision of The Nice Guy brand,” said Mohammad Irhaid, Managing Partner and Co-Founder of MKIA Hospitality.
“So when creating the Dubai venue, we’ve worked hard to maintain the same layout and design elements as the Los Angeles venue.”
Michael Teich, Director of Culinary Operations at The h.wood Group, added: “We have revamped the menu especially for Dubai, but will retain the essence of The Nice Guy LA, bringing the best of fans from overseas to our exclusive guests at The Nice Guy in Dubai. Love.. Historically, our menu takes guests back to a time when getting together to eat and drink was the basis of a good night in town. So we curated the menu by subverting the classics. Expect the unexpected at The Nice Guy surprise.”
Nice Guy Dubai’s menu enhances the restaurant’s culinary ambience with classic Italian dishes from the West Hollywood venue. Diners can sample unique Italian plates with a distinctive Los Angeles signature, such as Lobster Pizza, Kale Salad, Cacio e Pepe and Margherita Pizza.
Special late-night menus are sure to please the after-get off work crowd, who can indulge in Truffle Fries, Blue Crab Arancini and Nice Guy Burger, while intoxicating craft cocktails will be served with iconic names like The Jojo, Spicy Siena and Drake’s Spritzer. – arab trade news agency
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