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Nimo TV Expands Live Streaming Business Southeast Asia and Middle East and North Africa
Guangzhou, China, November 23, 2022 /PRNewswire/ — To share the excitement of football with fans, Huya’s international business, Nimo TV, launched several new interactive activities during exciting world-class football matches in 2018 Qatarwhich includes Soccer Night, Soccer Girls Competition and Soccer Match Interactive Competition The focus is on timely match updates, pre-match predictions and interaction with spectators.
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The launch of themed programs, including the above-mentioned activities, is regarded as a new growth path for Nimo TV, which is expected to provide a “stimulant” for the leading live broadcast platform. In addition to focusing on the game live broadcast market, Nimo TV also plans to enrich the content of the platform, focus more on pan-entertainment, and accelerate the development in the field of game live broadcast. Southeast Asia and the Middle East and North Africa, aiming to provide consumers with a more immersive and localized interactive experience.
Nimo TV launched a world-class football event themed event
Nimo TV has launched several new entertainment programs and football games aimed at igniting fans’ enthusiasm, including football night, Well-known announcers will be invited to discuss about Qatar Online matches, participate in football knowledge quizzes, and predict the results of the game.The show will be Vietnam every friday, Indonesia Every Wednesday, every day in the MENA region.
about Girls Soccer Game Program, platform anchors will compete for the title of “Soccer Girl”.Besides that, in VietnamIn addition, the competition is also open to the public. Participants compete for the title of “Soccer Girl” through a combination of talent competition and fan voting. The winning Football Girl will have the opportunity to become the contract host of Nimo TV.
inside”couple battle“During the event, Nimo TV’s top game anchors will connect with entertainment anchors during the football game to cheer for the teams they support. In addition, the platform will also host a football e-sports event Indonesiatop professional e-sports players will interact with fans and share their experiences and opinions on e-sports.
While participating in discussions and quizzes, fans can also give out football cup-themed special effects gifts.They can also post and discuss Qatar Events, interact with other fans, and win prizes in the Nimo TV community.
Nimo TV deeply cultivates emerging markets and further expands into the pan-entertainment field
It can be seen that in addition to live game content, Nimo TV has recently expanded the content types of the platform to the pan-entertainment field. At the same time, after Huya announced its financial report for the third quarter of 2022, the management of Huya stated in a conference call that starting from April, Huya has made strategic adjustments to its international business and allocated resources to key areas. Li MengThe senior vice president of Huya said, “We will continue to promote international business and allocate superior resources to Vietnam, Indonesia and Middle East and North Africa markets. In addition to live game content, we will also provide users with more pan-entertainment content. “
A recent report by mobile intelligence company Sensor Tower* shows that since 2020, the revenue of global mobile live broadcasting applications has grown astonishingly, with a compound annual growth rate of 92.2% in 2020 and 21.2% in 2021. $2 billion 2021. In the first half of 2022, Saudi Arabia and turkey inside middle East The region ranks third and fourth, respectively, in terms of revenue generated by live streaming apps globally.During the same period, in terms of the number of global live broadcast application installations, three Southeast Asia countries include Indonesia, the Philippines and Vietnam is one of the top 10 countries in the world for live streaming app downloads.
It is widely believed that the rapid growth of the MENA pan-entertainment market Southeast Asia Driven by rapid growth of the digital industry, enhanced network infrastructure, growing smartphone penetration, expanding user base, and rising willingness to pay across regions.
In the face of new opportunities in the pan-entertainment field, Nimo TV adapts to market trends by adjusting its business focus. Taking the important Vietnam market as an example, the core operation of the platform in the country has transformed from pure game live broadcast content to dual-engine development of game live broadcast and pan-entertainment content, which means increasing the proportion of content. Entertainment and leisure live broadcast categories cover sports, board games, Karaoke, animation, travel challenges, etc.
Amy LinThe head of Nimo TV Vietnam said, “We look forward to more outstanding content creators joining the Nimo TV family, each contributing to the platform in their own unique way. We will also strengthen our partnerships with game publishers and global and local brands , hold online and offline events from time to time. In addition, we plan to upgrade cross-border interactions to promote cultural exchanges and economic development.”
exist Indonesia, Nimo TV is inviting multi-talented live broadcast hosts for live broadcast, board games category. The platform’s offerings in the country include OOH, Social Networking, Just Chatting and Voice Lab, among others.In addition to enhancing the user experience, Nimo TV is also committed to becoming Indonesian A leading pan-entertainment live streaming brand.
In the Middle East and North Africa market, where user engagement is high, the platform has focused on Arabic cultural content based on the Arabic language. Based on Arabic content, Nimo TV plans to create an ecosystem focused on Gulf countries to promote Arabic culture on its platform.
In the future, Nimo TV will further explore user preferences, promote more localized activities, and bring more diversified experiences to users. For content creators, Nimo TV will introduce more incentive policies to motivate them to unleash their potential and provide more exciting content. Through these efforts, Nimo TV aims to become a leading live streaming platform with comprehensive pan-entertainment and gaming content coverage.
Reference For more information on the Sensor Tower report above, visit https://sensortower.com/zh-CN/blog/state-of-live-streaming-apps-2022-report-CN
About Nimo TV
Nimo TV is Huya’s leading global live streaming platform, allowing millions of users around the world to live stream games and pan-entertainment content. Nimo TV is also a community of players, gamers, streamers, and fans that drives conversation, fosters engagement, and fosters healthy and positive connections.
photo – https://mma.prnewswire.com/media/1953495/1.jpg
Source Huya Company
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