In the arid landscapes of Rajasthan, a revolution in wellness and sustainability is quietly brewing. At the heart of this transformation is Olitia Cares LLP, founded by Dharampal Gadhwal, a man driven by his passion for agriculture, innovation, and cultural heritage. With a mission to create sustainable health solutions and empower communities, Olitia Cares is turning olive leaves—often discarded as agricultural waste—into a goldmine of wellness.
A Journey Rooted in Dedication
Dharampal Gadhwal’s journey is one of merging traditional values with modern solutions. A commerce graduate with a deep appreciation for Indian culture and agriculture, Dharampal’s holistic approach to business stems from his belief in combining ancient wisdom with contemporary techniques. His commitment to empowering farmers, conserving nature, and uplifting rural communities set the foundation for Olitia Cares.
“Whenever I saw farmers suffering or throwing their produce on the roads, it hurt me. I knew the solution lay in processing and creating value-added products,” Dharampal shares. This vision inspired him to start Olitia Cares, with his wife as his co-founder.
Transforming Olive Leaves Into Wellness Solutions
Olitia Cares addresses a significant gap in the market: the underutilization of olive leaves. While olive oil is widely recognized for its health benefits, few knew that olive leaves are rich in polyphenols and antioxidants. Dharampal and his team transformed this overlooked byproduct into a range of wellness products, starting with their flagship offering: olive tea.
This caffeine-free, antioxidant-rich tea promotes heart health, immunity, and detoxification, standing out as a natural alternative to traditional beverages. Another standout product, Carebon, takes on bone health with compounds like oleuropein, which enhance bone density and reduce inflammation. Their Anti-Pigmentation Cream addresses global skincare challenges with a formulation that delivers guaranteed results.
“Our products are not just innovative; they’re sustainable,” Dharampal explains. “We align with eco-conscious values by reducing waste and promoting responsible farming practices.”
Overcoming Challenges With Innovation
Building Olitia Cares wasn’t without its hurdles. One of the biggest challenges was educating the market about the benefits of olive leaf extract. Dharampal tackled this through workshops, awareness campaigns, and collaborations with health professionals.
Sourcing quality raw materials was another obstacle. Since olive farming in India is still nascent, Dharampal worked closely with farmers, providing training on sustainable agricultural practices and ensuring a steady supply of olive leaves.
Product development also demanded extensive research and trials to strike the perfect balance between effectiveness and consumer appeal. Dharampal emphasizes the importance of transparency, using natural ingredients, and backing claims with scientific evidence to build trust in a competitive wellness market.
Milestones Worth Celebrating
One of the proudest moments for Dharampal and his team came when Olitia’s olive tea was served to Israeli President Benjamin Netanyahu during his visit to India. The gesture, highlighted by then-President Ram Nath Kovind on social media, catapulted the brand into the spotlight.
“That recognition was a breakthrough,” Dharampal recalls. “We were covered by all major media houses, which gave us immense credibility.”
A Culture of Innovation and Collaboration
At Olitia Cares, the workplace thrives on blending ancient wisdom with modern technology. Dharampal describes the company culture as collaborative and idea-driven.
“We welcome ideas from everyone. Our open discussions during product development are filled with brainstorming and innovation,” he says.
This synergy has enabled Olitia Cares to stay ahead of industry trends while keeping their mission rooted in sustainability and wellness.
A Vision for the Future
Looking ahead, Dharampal envisions Rajasthan as an “olive state”—a hub for olive farming and innovation. The company plans to expand plantations across other Indian states and develop a comprehensive range of wellness and personal care products.
“Our goal is to be the leading company in the health and wellness sector,” Dharampal says. “We’re working towards a sustainable, zero-waste future.”
Lessons for Aspiring Entrepreneurs
Reflecting on his entrepreneurial journey, Dharampal offers simple yet profound advice:
“Dedication and consistency are the keys to success. Invest in research and development, tune out criticism, and listen to genuine advice. Most importantly, don’t give up.”
When asked if he would do anything differently, Dharampal’s response is a testament to his unwavering faith in the journey:
“We did things differently, and I wouldn’t change a thing.”
A Call to Action
From empowering farmers to creating sustainable wellness solutions, Olitia Cares is a shining example of how innovation and tradition can work hand in hand.
To learn more about their journey and explore their range of products, visit their website or connect with Dharampal Gadhwal on LinkedIn.
As Olitia Cares continues to redefine wellness, it’s clear that their mission is more than a business—it’s a movement toward a healthier, more conscious world.