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Oman Insurance, a leading insurer in the UAE and GCC, has renamed itself Sukoon. The company unveiled its new corporate logo on the iconic Burj Khalifa on October 6, 2022.
The grand unveiling took place at an event attended by the company’s chairman, board members, partners and members of the media.
Sukoon Chairman Abdul-Aziz Abdulla Al Ghurair expressed his thoughts on this unique milestone, saying: “My father, Abdullah Al Ghurair, launched in 1975 with a vision to develop local expertise and solutions to protect the people. Oman Insurance, nearly half a century ago. Over the years, we have achieved a lot and made impressive progress to prepare for the future of the insurance industry. Today, the company is the best, strongest and most customer-oriented in the region One of the most focused insurers. Now is the right time for us to embody these changes and our values in our new brand.”
sense of security
Sukoon means peace of mind in Arabic, Urdu and Hindi, the 3 most widely spoken languages in the region. The brand logo represents the hands of two people coming together, vividly depicting the sense of security and protection for customers, which once again reflects the peace of mind of the brand.
Explaining the company’s journey from Oman Insurance to Sukoon, Sukoon CEO Jean-Louis Laurent Josi said: “Over the past three years, we have conducted extensive market research and brought together some of the world’s leading experts in rebranding and rebranding. Suggested us. We went through several focus groups, interviews and surveys. We tested dozens of names, logos and colors and finally settled on Sukoon. After a successful transformation over the past few years, this rebranding is for us An exciting new chapter focused on building a rock-solid company and delivering an unparalleled quality of service to our more than 800,000 customers.”
Josi further commented: “Sukoon is a fresh start, leveraging our foundation, we will develop a superior insurance platform with the goal of delivering an unparalleled customer experience and unparalleled insurance expertise in the region. We will invest heavily in Our transformation to achieve this, with dozens of projects focused on digitalisation, partnerships and international development, not least our Lloyd’s syndicate.” – arab trade news agency
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