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DayAway, an online experience booking platform, is now operational in the United Arab Emirates (UAE), a Press release Say.
DayAway connects guests with “unique, engaging and restorative” daytime activities, including wellness, dining and other activities.
In the UAE, DayAway will offer a “Precious Pearl Experience” at the Waldorf Astoria Palm Jumeirah in Dubai and a “Bedouin Desert Adventure” at the Telal Al Ain Resort. InterContinental Ras Al Khaimah also has the “Ultimate Island Day Getaway”.
Launched in Singapore in 2021, DayAway has numerous hotel partners and has also expanded to Hong Kong, Thailand and Australia since its initial launch.
“We are excited to expand into the UAE, a vibrant destination known for offering a diverse range of luxury experiences,” said Martha Waslen, founder and CEO of DayAway. “Our mission at DayAway is It’s about enhancing everyday life, and we’re defining a new era of luxury experiences that we hope will provide our community with the opportunity to experience their favorite hotels in exciting and meaningful ways.”
Luxury hotels can be a “unique opportunity” to connect with the economy by offering travelers specific experiences, and DayAway adds new technology and marketing tools to help achieve that, she added.
Overall, the UAE has been an important location for new business – PYMNTS recently reported that the region is a new major destination for venture capital investment.
read more: UAE attracts $700m in first half of 2022, maintains MENA VC status
In the first half of this year, companies in the region completed 85 deals with a total investment of $699 million, according to MAGNiTT.
The UAE fintech sector has been the most successful in attracting investor funding by total funding and number of completed deals. This represents 34% of total investment in the region in the first half of 2022 and 22% of all venture capital deals in the region.
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