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PHM launches branded entertainment and content practice

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Employed by market-leading agencies Jeff Fisher as Executive Vice President, Head of Content

New York, January 9, 2023 /PRNewswire/ — Publicis Health Media (PHM) today announced the creation of a dedicated entertainment and content practice serving the innovative agency’s healthcare and pharmaceutical client roster. Committed to reinventing the health experience, PHM is known for pushing boundaries with its data and technology practice, social media solutions and the annual PHM HealthFront™, the only health front. Further development of content practices can accelerate time-to-market for industry-leading entertainment marketing programs.

Publicis Health Media logo

Publicis Health Media logo

To lead this practice, PHM has hired a veteran marketer Jeff Fisher As Executive Vice President, Head of Content. During his two decades in the industry, Jeff has built a reputation as an innovator, forging deep connections and serving as a trusted client advisor. His experience in delivering content practices for clients in verticals such as beauty, DTC and CPG, as well as media channels such as social, linear, digital video and influencers will allow Jeff to bring a fresh perspective to wellness.

“As the media ecosystem continues to diversify and consumption habits evolve, it’s critical that we connect with consumers with relevance and authenticity. The next frontier is content, and we’re excited to have Jeff leading this effort. We Believing that incredible content opportunities exist for our clients and the creation of this practice will allow us to deliver in a powerful and culturally relevant way,” said PHM President Andrea Palmer.

Passionate about reimagining the role of media in healthcare, PHM offers deep industry expertise, unparalleled reach in healthcare, and the industry’s most advanced data practice to unlock human motivation and behavioral understanding in people’s healthcare journey .

To learn more about PHM, please visit www.publicishealthmedia.com.

About Publicis Health Media

PHM is America’s leading health media organization. We aim and are committed to delivering best-in-class solutions that empower people with meaningful health and wellness solutions every day. Guided by our true passion for health, our work across the media ecosystem helps real patients navigate the most pivotal moments in their healthcare journey.
At PHM, we sit right at the intersection of Publicis Health, the world’s largest healthcare communications network, and Publicis Media, the No. 1 media buyer in the US. This gives us access to the people, technology and data that help us deliver market-leading solutions that give our clients a real competitive advantage.
While we’ve grown to become the number one agency in our industry, we’re still a start-up at heart. It’s this energy and spirit of innovation that allows us to create bold and meaningful “Health Media Firsts” for our clients and do it all through #phmlove.

PR Contact: Emily Stockton-BrownVice President of Public Relations and Marketing, Emily.stocktonbrown@publicishealthmedia.com

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SOURCE Publicis Health Media

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