For New Orleans, Mr Binger is more than just an anthropomorphic snowman and a coveted doll Maison Blanche department store It went on sale in 1949.
He’s an icon and has been a Crescent City Christmas staple for decades. He adorns the parade floats for the carnival season, once exhibited in city park Celebrate Oak Day and turn New Orleanians everywhere into fans.
Mr. Bingle was born on Apple Street, where Emile Alline, then advertising designer for the Maison Blanche, created a lovely snowman out of cotton. Wearing an ice cream cone hat, the character is named Mr. Binger by the store’s management, so the character’s initials match those of the store.
The character quickly went viral, attracting self-proclaimed die-hard fans revelers And keep his spirit alive every holiday.
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