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Roxanne Bennett and her husband Kendall have always had a passion for hosting events and creative social media platform Pinterest.
Then, nearly a decade ago, the Utah resident created an event where Pinterest creators could host arts and crafts workshops and local creators could sell their craft.
Once the Pinners conference and expo started gaining traction in Utah, Bennetts chose Scottsdale for a similar event.
The Pinners Conference and Expo returns for its sixth year next weekend (November 11-12).
“I love Arizona so much, we just feel like there’s a lot of creators out there and it feels like it’s a great extension of what we’re already doing, and people are going to love it,” Roxanne said.
The fair will feature 250 vendor booths — 50 of which will be occupied by local small businesses — and hundreds of Pinterest fans at WestWorld in Scottsdale.
“There are more than 200 booths on site. Some will teach and some will just display their wares,” Bennett said.
Workshops will focus on topics such as how to make a wreath, Christmas stars, soap and candles, and makeup tips.
“I mean, there’s a lot of fun stuff, fun gift ideas from boutiques, and food,” Bennett said.
Bennett hopes that guests will not only create lovely crafts, but learn about a craft that can develop into a hobby.
“Our main goal is this kind of holistic creativity because our tagline is ‘Learn, Create and Connect,'” she said. “I think when we empower someone to try something new, create something and walk away with the product they made, that completely changes everything.”
On the other hand, a wide variety of local businesses will sell a wide variety of goods such as art kits, kitchen utensils and household tools.
Because of this, Bennett hopes attendees will be able to support small businesses this holiday season.
“It’s just a crazy period of our lives, and for a year, we’ve all been knocked out,” she said. “These local women (also) are still on the sidewalk, and it would be a great way if we could put our money into a place that would feed our economy and local business owners.”
Bennett also hopes her fair will be a place for business owners to connect with potential clients.
“It gives you the opportunity to meet these online natives face-to-face and (learn) how great it is to support and shop local and women-owned businesses,” she said. “I think it’s a great opportunity to support that community.”
In addition to local vendors offering unique products and sales, Bennett also touted that two big-name brands will be offering exclusive deals and classes at the Pinners Expo and Convention.
“One of the new things we’re doing this year that I’m excited about is that Ryobi – a big national brand – has created a line of craft and Bobby tools that are 100% made for female creators,” Bennett said. “They’re all wireless , battery-powered, and will offer incredible deals exclusively at Pinners.”
Join the fun, JoAnn Fabrics will provide lessons and support for small creators.
“JoAnn is working with local influencers to teach workshops using products from other businesses,” Bennett said.
Bennett also emphasized that the event could be a great opportunity for shoppers looking to be successful in their holiday shopping.
“I think how cool is it that you can do all your Christmas shopping in one place?” she stressed.
Most importantly, Bennett wants shoppers to enjoy themselves and create great memories and crafts with their friends.
“I just want people to have a great time with their friends, have that experience, and spend the day figuring out ‘what’s inspiring to me?'” Bennett said.
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