Porsche Design opens second store in Dubai – News

International lifestyle brand Porsche Design is strengthening its presence in the UAE, one of its most important growth markets, with the opening of a second store in Dubai. The grand opening of the new store at The Dubai Mall, one of the world’s largest and most exclusive shopping malls, was attended by invited guests on 16 November. Covering 100 square meters, the brand showcases its entire product portfolio, including high-quality mechanical watches, eyewear, bags and luggage, small leather goods, electronics, fashion and sportswear, and accessories.

The store design not only showcases the Porsche Design brand in its familiar face – beautiful in both form and function – but also showcases the attitudes, history and values ​​behind the design through innovative storytelling and a multi-sensory approach to customers. This emotional content is combined with a timeless design language and visible exclusivity inside the store to create a new brand experience.

Roland Heiler, Chief Data Officer, Porsche Lifestyle Group and Managing Director of Studio FA Porsche, said: “At the Porsche Design Store, we bring the brand to life. Customers and fans of the brand can experience the DNA of Porsche Design: Passion, innovation, Dubai is life The epitome of style and luxury, thus representing an important market for us as an international design brand. Exclusive and prime location second location in The Dubai Mall (one of the world’s top shopping malls) – not only strengthens our local presence, And it promises to have huge traction beyond the region. We would like to thank our partners in the Jashanmal Group whose commitment has made this possible.”