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Rowing expands brand and makes waves in UAE’s booming nutraceuticals market.
Headquartered in New Delhi, Power Gummies is a true gummies pioneer, a dietary supplement brand that has become a major force in its segment and headlines the most valuable nutritional gummies company in India. Founded over 4 years ago, they set their sights on disrupting the potential of the UAE supplement industry, expected to reach $155.85 million by 2026, by launching their Vitamin Gummies and expanding their PG family, following their motto “Health by Wellbeing and pleasure drive “backed by science”.
This brand of gummy vitamins encourages people to try Power Gummies’ vegan gummy vitamins as an innovative, life-changing alternative for good health and daily nutrition with just 2 gummies a day. The brand focuses on health and wellness solutions that meet today’s lifestyles, simplifying nutrition for millennials, Gen Z and adults.
Breaking the stigma that being healthy has to be boring, Power Gummies hit the headlines with an incredible achievement, named a Startup to Watch in 2020 by INC42 and named Most Innovative Nutritional Product of 2020, Success Funding raised of $6 million Funding from 9Unicorns, Wipro Consumers and others led to multiple rounds of bridge and seed funding as the company grew over the years. Power Gummies have built a community of loyal fans over the past four years, impacting the lives of over 40,00,000 people and selling over 30,00,000+ gummies through their first hero product – For Healthy Hair and Nails’ Gorgeous Hair and Nails Vitamins builds the brand’s legacy with a delicious formula of biotin, vitamins A to E, folic acid and zinc. Shraddha Kapoor builds on her famed Bollywood sensation as a brand ambassador while launching three high-impact gummies for weight management, collagen boosting and ovarian health – Beach Body Gummies, That Time of the Month Gummy and Jaw Dropping Gummy.
The brand aims to cater to the UAE’s growing market potential, addressing key drivers expected to grow at a CAGR of over 6% – influx of urban and working-class population, changing lifestyles, health preferences, rising per capita income in recent years Come. Dubai is the most dominant region for the dietary supplements market in the UAE, followed by Abu Dhabi and other cities. Power Gummies, dedicated to penetrating the market, launches its exclusive official website in the region https://powergummies.ae In addition to entering the shelves of famous supermarket chains in the coming months.
With a passion to serve the customer experience, the brand will develop its game plan and roll out variants, understanding regional customer needs in the UAE for years to come. Gummy Man Founder and CEO Divij Bajaj, as always sprouting keen strength, launched the brand in 2018 with the idea of ​​introducing dietary supplements that would be part of every household in a chewable form that was fun as well as tasty and healthy In the way of spreading happiness. FSSAI and FDA certified, these one-of-a-kind vegan gummies are gelatin-free, gluten-free, contain 0 grams of sugar, no pesticides and no artificial colors. Reinforcing the idea that following a healthier lifestyle can be simple, fun and delicious, its unique gummies formula is backed by World Health Organization standard clinical trials to ensure product efficacy, strong scientifically proven R&D and sustainable GMO certified manufacturing practice. Their Gorgeous Hair & Nail vitamins showed a 22.5% increase in hair density, a 51% reduction in dry and damaged hair, a 35% reduction in hair loss, and more incredible gains in their 60-day detangling test on chewable gummies the result of.
Commenting on the UAE expansion, Founder and CEO Divij Bajaj said: “The ‘power world’ that creates happiness and health must go global with the ultimate goal of health for all. Power Gummies is delighted to develop new health and now our has established itself as the market leader in the category, offering fitness-related variations to Indian and overseas markets.” Power Gummies aim to bridge the gap between fun and health, and it all sounds simpler, just chew Fudge is fine.The company sells its products in India and globally through its official website www.powergummies.com And major e-commerce marketplaces like Amazon, Flipkart, Nykaa etc.
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