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With the launch of the brand, Rowing expanded and marked their bolt to create ripples in the burgeoning nutraceuticals market in the UAE.
Headquartered in New Delhi, Power Gummies is a true gummies pioneer, a dietary supplement brand that has become a staple in its segment and headlined India’s most valuable nutritional gummies company. Founded more than 4 years ago, they look at the potential to disrupt the UAE’s supplement industry, which is expected to reach $155.85 million by 2026, launching their vitamin gummies and following their motto “Health Drives Happiness and Backed by Science” .
This vitamin gummy brand encourages people to transform their lives by trying Power Gummies’ vegan vitamin gummies as an innovative alternative to good health and daily nutrition in just 2 gummies a day. The brand simplifies nutrition for millennials, Gen Z and adults by focusing on delivering health and wellness solutions that meet today’s lifestyles.
Breaking the stigma that health has to be boring, Power Gummies hit the headlines with incredible achievements, was named 2020’s Most Notable Startup by INC42, and was recognized as 2020’s Best Innovative Nutrition Product, SUCCESS The $6 million raised comes with funding from 9Unicorns, Wipro Consumers and others releasing multiple bridge and seed funding rounds over the years that have propelled the company forward. Over the past four years, Power Gummies have built a community of loyalists, touched the lives of over 40,00,000 people, and sold over 30,00,000 gummies, starting with their first hero product – Gorgeous Hair & Nail Vitamins has built a brand legacy for healthy hair and nails, a uniquely delicious formula of Biotin, Vitamins A to E, Folic Acid and Zinc. Shraddha Kapoor acts as a brand ambassador in the famous Bollywood trend and launches three powerful gummies for weight management, collagen boosting and ovarian health – Beach Body Gummies, The Time of the Month Gummies and Jaw Dropping Gummies.
The brand aims to cater to the growing market potential in the UAE, setting out to achieve key drivers expected to grow at a CAGR of over 6% – influx of urban and working-class populations, changing lifestyles, healthy preferences, increasing per capita income In recent years. Dubai is the most dominant region in the UAE dietary supplement market, followed by Abu Dhabi and other cities. Power Gummies hits the market exclusively, launches regional exclusive official website https://powergummies.ae In addition to arriving on the shelves of famous supermarket chains in the coming months.
With a passion for serving customer experience, the brand will develop its game plan and launch variants to understand regional customer needs in the UAE over the next few years. Gummy Man founder and CEO Divij Bajaj, who has always exuded a penetrating power, launched the brand in 2018 with the idea of ​​introducing dietary supplements to be the staple of every family in a fun, tasty and healthy chewable format. Part of it is in spreading a happy lifestyle. These one-of-a-kind vegan gummies are FSSAI and FDA certified and are free of gelatin, gluten, 0 grams of sugar, pesticides and artificial colors. Reinforcing the idea that following a healthier lifestyle can be simple, fun and delicious, its unique gummies formula is backed by WHO standard clinical trials to ensure product efficacy, robust scientifically proven R&D and Sustainable GMO certified manufacturing practices. Their Gorgeous Hair & Nail Vitamins showed incredible results in a 60-day gum comb test for a 22.5% increase in hair density, a 51% reduction in dry and damaged hair, a 35% reduction in hair loss and more.
Commenting on the UAE’s expansion, founder and CEO Divij Bajaj said: “Creating a healthy and happy ‘power world’ must go global, with the ultimate goal of health for all. Power Gummies is delighted to develop new health and wellness and now that we have Having established itself as a market leader in the category, then offering fitness-related variations for India and overseas.” Power Gummies are designed to bridge the gap between fun and fitness, and it all sounds simpler and just needs to be chewed Fudge will do.The company sells its products in India and globally through its official website www.powergummies.com As well as major e-commerce marketplaces like Amazon, Flipkart, Nykaa, etc.
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