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CarDekho Group’s automotive content platform PowerDrift ventures into the OTT world with the third season of “GT Journeys” streaming on the Discovery+ platform.
Backed by realme, the latest season of Powerdrift GT Journey will see the two gasoline heads bring the thrill of supercars and hypercars from Middle East Asia to Discovery+ viewers.
The hosts flew to Dubai and Abu Dhabi to film some thrilling adventures for Indian car enthusiasts with the flagship realme smartphone.
Rohan Albal, Co-Founder and CEO of PowerDrift, said: “We have been passionately creating automotive content for our 2.4 million strong YouTube family for a decade, and partnering with realme to enter the OTT space with ‘GT Journeys’ is a huge milestone for PowerDrift. With consumption of automotive content growing significantly, audiences are now looking forward to experiencing supercars from around the world. GT Journeys Live on discovery+ gives us the opportunity to reach the largest audience possible while witnessing some of the fastest cars in the world Participate in the adrenaline rush.”
“GT Journeys” became popular after the first few seasons and was originally posted on PowerDrift’s official YouTube channel. The show features Indian road trips, supercars and automotive trailblazers.
Season 3 had 9+ million views when it was released on YouTube earlier this year. With Discovery+, PowerDrift fans and OTT platform users will be able to enjoy the adrenaline rush as the supercar races past towering skyscrapers and into a desolate straightaway, blending with the horizon.
Tanaz Mehta, Head of Advertising Sales, South Asia, Warner Bros. Discovery, said: “Discovery+ has become the go-to destination for audiences of all ages to learn the quintessential knowledge on a variety of topics. Our country has a boundless love and passion for cars and it remains the backbone of our economy. One of the main pillars. We are excited to be live-streaming the third season of GT Journeys, bringing fans closer to the fastest supercars in the world. Viewers are in for an exciting adventure with high-octane sequences and fine details from the automotive world.”
Madhav Sheth, CEO of realme India, vice president of realme and president of realme International Business Group, said: “We are very happy to see GT Journeys going to discovery+. This collection is very special to us and even more special in partnership with realme ‘GT Journeys’ also marks PowerDrift’s first series in the OTT space.”
Each episode focuses on realme smartphones and supercars, showcasing the capabilities of each product in a chic narrative through witty dialogue and clear narration. The episodes were shot in bright desert settings and the Dubai skyline, and relate to what the place has to offer, including its glitz, cars, food and plenty of adventure.
“Journey to GT” is streaming on discovery+ as part of a unique partnership between Powerdrift and the Discovery Network. The show will engage and captivate automotive superfans on OTT platforms.
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