Premier Inn Mena, part of leading UK hotel company Whitbread, has launched a new campaign for hotel guests and team members to mark World Sleep Day on 17th March, highlighting the importance of a good night’s sleep.
The British brand, which has 11 hotels across the MENA region, is offering guests overnight stays in Dubai, Abu Dhabi and Doha a specially curated series of workout videos, playlists of hypnotic music, a range of eye-clotting tips and freebies A hot, caffeine-free drink for a good night’s sleep.
The company is also emphasizing its commitment to the well-being of team members across the region, educating them on the importance of quality sleep and offering special ‘bedtime kits’ and ongoing sleep-related supports and initiatives to help them get a good night’s rest.
Simon Leigh, Managing Director of Premier Inn Mena, said: “A key pillar of the Premier Inn brand is ‘peace of mind’. We know that a good day starts with a good night’s sleep and while our quality beds and relaxing environment are key, education and Extras can also make a big difference. We want to ensure that every guest and team member at a Premier Inn is not only well informed about the role sleep plays in physical and mental health, but is also prepared to get the rest they need to achieve optimal health.”
“Unfamiliar environments, urgent travel, anxiety before important business meetings and jet lag can all cause sleep issues for hotel guests. At the same time, our team members – the backbone of our business and critical to our guest journey – may face different sleep challenges caused by changing shift patterns, shared accommodation and other factors inherent to their work,” he added.
“We want to address sleep challenges on Sleep Day and beyond, and are constantly exploring new initiatives and events to make that happen. This latest campaign highlights some of the ways we care for our clients and our team, which in turn enhance our guests’ experience.” Experience.”
Premier Inn’s sleep campaign highlights how gentle exercise before bed can promote a good night’s sleep. The company has partnered with Dubai-based certified Pilates instructor Hilal Leigh (@hilalleighpilates) to create a series of videos featuring stretches and breathing exercises to prepare the body for sleep. Hilal’s expertise is also often used through Promote the health and wellbeing of Premier Inn staff by offering live and online fitness classes to team members.
Julie Mallon, founder of UAE-based Nurture 2 Sleep, says: “The three pillars of well-being are: diet, exercise and most importantly, sleep. During sleep, the brain is 30% more active Left and right, new information can be stored and toxic waste removed.In addition, the body repairs cells, restores energy and releases important hormones and proteins to build and protect our immune system.
“It’s great to see Premier Inn taking the lead in thinking about the wellbeing of its guests and team members. Insufficient sleep has been linked to mental and physical health issues, including an increased risk of Alzheimer’s disease, weight gain, diabetes and heart disease, and a good night’s sleep should To be seen as a key element of our way of life in order to enjoy life to the fullest.” – trade arab news agency