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A broad coalition of music industry groups has released a set of core principles on artificial intelligence — the entertainment industry’s first collective stance around the topic.Announced at South by Southwest (SXSW) on Thursday (March 16) at the “Welcome to the Machines: Art in the Age of Artificial Intelligence” panel, presented by billboard Deputy Editorial Director robert levinethese principles reveal a sense of urgency entertainment industry leaders have to address rapidly evolving issues.
“In the past few months, I think [generative artificial intelligence] It’s gone from being a ‘someday’ problem to being a problem today,” Levine said. “It’s coming sooner than anyone could have imagined. ”
In response to the rapid collision of generative AI and the entertainment industry, the principles detail the need to use new technologies to “empower human expression,” while also emphasizing the need to represent “creator interests…in policymaking “The importance. . Principles for the latter include ensuring that AI developers license artistic works used for “the development and training of AI models” — and keep records of which works are used — and that governments do not create “copyright or Other Intellectual Property Exemptions” technology.
Among the 40 different groups that have joined the coalition — known as the Human Arts Movement — are music industry leaders, including the Recording Industry Association of America (RIAA), the National Music Publishers Association (NMPA), the Independent Music Association of America ( A2IM), SoundExchange, ASCAP, BMI, etc.
Read the full list of principles below and get more information, including a full list of groups involved in the work, here.
AI applications support core principles of human creativity and achievement:
- Technology has long empowered humans to express themselves, and artificial intelligence is no exception.
For generations, various technologies have been used successfully to support human creativity. Take music for example… From piano rolls to amps to guitar pedals to synthesizers to drum machines to DAWs, beat banks and stems, music creators have long used technology to create Sounds, instruments and equipment to express their vision. AI has and will increasingly play this role, as a tool to assist the creative process, enabling more people to express themselves creatively.
Additionally, AI has many valuable uses beyond the creative process itself, including expanding fan connections, improving personalized recommendations, quickly and accurately identifying content, assisting with scheduling, automating and enhancing efficient payment systems, and more. We embrace these technological advances.
- The works of human creation will continue to play an important role in our lives.
Creative work shapes our identities, values and worldview. People relate most deeply to works that embody the lived experiences, perceptions and attitudes of others. Only human beings can create and fully realize a written, recorded, composed or performed work with this specific meaning. Art cannot exist independently of human culture.
- Use of copyrighted works, and use of the voice and likeness of professional performers, requires authorization, licensing, and compliance with all relevant state and federal laws.
We fully recognize the enormous potential of artificial intelligence to advance knowledge and scientific progress. However, as with previous technologies, using a copyrighted work requires permission from the copyright owner. Use of works in the development and training of AI models requires a free market license. Creators and copyright holders must retain exclusive control over how their content is used. AI developers must ensure that any content used for training purposes is approved and licensed by the copyright owner, including any prior use of pre-trained AI they may employ. Additionally, the voices and likenesses of performers and athletes may only be used with their consent and fair market compensation for the specific use.
- Governments should not create new copyright or other intellectual property exemptions that would allow AI developers to exploit creators without permission or without compensation.
AI is not exempt from copyright law or other intellectual property laws, and must abide by the core principles of fair market competition and compensation. Creating special shortcuts or legal loopholes for AI can damage creators’ livelihoods, damage creators’ brands, and limit the incentive to create and invest in new works.
- Copyright should only protect the unique value of human intellectual creativity.
Copyright protection exists to help motivate and reward human creativity, skill, labor, and judgment—not just the output created and produced by machines. Human creators, whether they use traditional tools or use computers to express their creativity, are the foundation of the creative industries, and we must ensure that human creators are paid for their work.
- Credibility and transparency are critical to the success of AI and the protection of creators.
A full documentation of copyrighted works, performances and likenesses, including the manner in which they are used to develop and train any artificial intelligence system, is essential. Algorithmic transparency and clear identification of the source of the work are the foundations of AI’s credibility. Stakeholders should collaborate to develop technical standards to identify the inputs used to create AI-generated outputs. In addition to being properly licensed, only AI-generated content should be labeled describing all the inputs and methods used to create it — informing consumers of choice and protecting creators and rights holders.
- Creators’ interests must be reflected in decision-making.
Policymakers must consider the interests of human creators when formulating policies around AI. Creators live at the forefront of technological developments, are building and inspiring them, and as such need to have a seat at the table in any conversation about AI legislation, regulation or government priorities that affect their creativity and their impact on the industry. ways and livelihoods.
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