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Collinson’s Priority Pass, the original and market-leading airport lounge and travel experience program, announced a partnership with audio fitness app WithU.
The partnership, a first for a travel experience program, will give Priority Pass members easy access to a range of hyper-personalized fitness and wellness programs, allowing them to train anytime, anywhere without taking breaks from their routine.
The partnership means that anyone who purchases a Priority Pass membership through prioritypass.com will be able to automatically redeem free access to WithU. Recent research by YouGov shows that 56% of residents in the UAE and Saudi Arabia find remote exercise and activities attractive.
Meanwhile, 25% of residents prefer to exercise at home. With WithU, Priority Pass members can now unlock unique fitness experiences that allow them to keep training while traveling. WithU members can work out anytime, anywhere with their favorite trainer, with far more freedom than gym membership allows.
According to Insights from Collinson, the parent company of Priority Pass, travelers find virtual experiential benefits that address health and educational needs to enrich their travel journeys the most. Priority Pass provides members with a virtual lifestyle companion to accompany them wherever they go and meet the needs of all fitness levels, Priority Pass’s mission is to provide a premium travel experience that helps make every journey as seamless as possible.
“The pandemic has changed the habits of many consumers, including accelerated adoption of virtual workouts. Data shows that three in five residents (58%) in Saudi Arabia and the UAE say the pandemic and subsequent remote work have changed their exercise habits, This has accelerated the adoption of virtual workouts,” said Priyanka Lakhani, Senior Vice President, Commercial EMEA. “Our goal is to enrich the customer journey at every touchpoint, and our partnership with WithU enables regional travelers to achieve their fitness goals in the gym, hotel, or anywhere else in the world.”
This premium fitness app includes over 1,000 audio-guided workouts in over 20 different styles. Each workout is delivered by one of their world-class trainers, combined with the use of a 3D Avatar to help guide the member’s form. Designed for all fitness levels, it helps members through every step of their fitness journey: from the initial onboarding process to ongoing, reward-based motivation and gamification. WithU makes a member’s entire fitness experience engaging and entertaining.
“Since the pandemic, health and fitness has been a top priority for everyone around the world. Of course, for people who travel a lot, breaking healthy habits can be frustrating,” said Collinson co-CEO David Evans.
“Not only do we want everyone to start their journey with Priority Pass, but we’re also looking at how we can deliver value through travel-related perks beyond that. Offering members WithU’s wide range of convenient health and fitness workouts means They can maintain a healthy lifestyle, even on the go.”
“Travel is an integral part of our lives, and without the right tools, it can wreak havoc on people’s health and well-being. WithU exists to eradicate that disruption once and for all,” WithU Founder and CEO Steve Clarke said.
“Our partnership with Priority Pass gives their members access to WithU anytime, anywhere, giving them the opportunity to stay fit and feel their best no matter where they are. Traveling no longer means taking a break from your fitness routine. Instead, you can Continue to develop healthy habits and complete your favorite workouts in new places. Priority Pass members can now participate in thousands of workouts or goal-specific personalized plans to help them stay healthy and fit on the go. “
The WithU app is available on the App Store worldwide and is available in English and Spanish. Retail members can sign up for a free subscription to WithU as a Priority Pass membership. – arab trade news agency
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