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Digital business transformation company Publicis Sapient has announced the acquisition of Changi Consultants, a cloud solutions company and a top five Salesforce partner in the MENA region.
Changi is headquartered in Dubai, UAE and was established in 2010. As Salesforce’s longest operating partner in the UAE, Changi has represented Salesforce in the UAE for the past twelve years. Its 100% Salesforce-certified experts come from 12 countries and speak 18 languages.
Leveraging its expertise across all major industries and business functions, Changi builds and delivers cloud-based solutions focused on helping businesses accelerate, automate and optimize their operations. More than 120 customers in retail, consumer goods, automotive, health, telecommunications and financial services, including STC Bahrain and Alyasra Foods in Kuwait, use Changi’s services. Changi has successfully delivered over 400 projects in the GCC and the wider MENA region and maintains a 5-star customer rating and a 9.89 customer satisfaction score on the AppExchange.
“We are impressed with Changi’s leadership team, extensive cloud expertise and capabilities, and long history with Salesforce,” said Nigel Vaz, CEO of Publicis Sapient.
“Changi is a strategic acquisition for Publicis Sapient. It sets the stage for our strong growth in the MENA region and our further expansion of our Salesforce partnership globally. Not only does Changi have a strong reputation in the Salesforce ecosystem, but also because Recognized for its ability to undertake complex international projects, it adds continuing strength to our globally distributed delivery model.”
“At Changi, trust, passion, innovation and a relentless focus on our customers enhance our ability to deliver cloud-based solutions that help simplify our customers’ growth and deliver the best possible customer experience,” Changi Consulting Founder and Managing Director Ghassan Chkaiban said.
“Both Changi and Publicis Sapient have had a partnership with Salesforce for over a decade, have strong expertise in different industries, and share a shared commitment to being the digital business transformation partner of choice for some of the world’s top brands. The strategic partnership adds exponential value to our clients. We are excited to drive more client impact together.”
The Middle East cloud application market size is expected to continue to grow from USD 2.0 billion in 2019 to USD 4.5 billion in 2024, at a CAGR of 17.5%1. The e-commerce space in the Middle East will grow from $8.3 billion in 2017 to $28.5 billion in 2022, a CAGR of 28%2. Annual spending on digital transformation in the Middle East, Turkey and Africa will reach $58 billion by 20253. arab trade news agency
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