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Produced by Déjà Vu Films India, this promotional film showcases the hidden side of Abu Dhabi’s summer.
Film production company Déjà Vu Films India has launched a new visually stunning campaign for Abu Dhabi Tourism. The promo showcases the hidden side of summer Abu Dhabi and stars iconic Bollywood superstar Ranveer Singh and his father, Jugjeet Singh. Capturing haunting sights and experiences from Abu Dhabi, the film shows the father and son duo creating memories for life while establishing the campaign’s central message – there is so much to do and one summer isn’t enough.
Déjà Vu has extensive experience in global advertising campaigns and has produced a large number of brand productions featuring global icons such as Lionel Messi, Mo Salah, Ronaldinho and Shaquille O’Neill et al. Abu Dhabi Tourism’s campaign is another highlight in its award-winning portfolio as it showcases a never-before-seen side of the city through a playful and emotional narrative, aiming to bring travelers from around the world together. Tourists and tourists bring to Abu Dhabi in summer. For the campaign, the team creatively leveraged Ranveer Singh’s on-screen charisma and his off-screen relationship with his father to deliver a simple message – from culture to adventure, from leisure to food and shopping experiences, There is so much to experience for everyone in Abu Dhabi, one summer is not enough to enjoy it all.
Elaborating on the conceptualization and execution of the campaign, Manasvi Gosalia, executive producer at Déjà Vu Films, said: “For this campaign, we wanted to execute more than just a catalog of attractions and experiences, which is why we decided to weave an emotional narrative “One Summer isn’t enough” breaks the mold and showcases the richness of Abu Dhabi through its unique execution. A big thank you to the Ministry of Culture and Tourism for trusting our clients and partners, and their creative team at Service-plan Middle , enabling us to realize our vision of creating a fun, vibrant event that will engage families from around the globe to plan their next vacation together”.
Our campaign showcases Ranveer’s journey with his father to discover the exciting sights and experiences of Abu Dhabi. We thank our creative partners Serviceplan Middle East for developing the compelling concept and script and the fantastic team at Dejavu Productions for executing this content to the highest standard. We hope you enjoy it thoroughly. “
HE Nouf Mohamed Al-Bushlaibi, Executive Director, Strategic Marketing and Communications Department, Ministry of Culture and Tourism, said of the campaign, “Summer holidays mean a lot to Indian families. Now is the time to travel, relax and cherish time before returning to school and work And a time to connect.Our events showcase a variety of fascinating sights, activities and memorable experiences that families can enjoy together, making Abu Dhabi the ultimate summer destination.
Given Ranveer’s longstanding association with Abu Dhabi, we decided to further collaborate with him on this campaign. In addition to being a youth icon, Ranveer is also known for his strong family values. Together with Mr. Jugjeet Singh, Ranveer’s father, they are a perfect match as together they embody the modern Indian family’s desire to explore new horizons and create lasting memories. We aspire to reach every Indian family and encourage families to enjoy the unparalleled Abu Dhabi summer experience like never before. “
Al-Bushlaibi added: “The vision of Abu Dhabi as a destination is to enrich people’s lives by sharing the wonderful Experiences and Attractions.We are proud to partner with Bollywood superstar Ranveer Singh to connect with our target audience across the Indian subcontinent.
Akhilesh Bagri, Chief Creative Officer, Serviceplan Middle East, commented: “We often hear our friends, family and international colleagues berating themselves for not having enough time to experience Abu Dhabi. Everyone got on board right away. And supporting DCT Lovely people who really support it. It was a relief to see the production live in major outlets around the world. Big thanks also to our production partner Deja Vu for our simple idea Sprinkled some magic powder and turned it around in record time. The response has been overwhelmingly positive and inspiring and we can’t wait for the next one.
The campaign will be promoted through TV, digital, print and outdoor media, and will be spread across the country, with a focus on first- and second-tier cities.
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