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reflective entertainment Announce It has opened a new production line in a Montreal developer to develop a new project. According to the press release, the project will build on existing franchises owned by parent company Bandai Namco Europe and help ensure “the studio’s long-term strategic importance.”
Reflector CEO Hervé Hoerdt said: “This is an organic and pre-planned evolution in the development of Reflector Entertainment, which has become a major asset within the group.”
Bandai Namco Europe Acquired reflector (and its subsidiary Reflector Interactive Productions) to expand its Western portfolio in 2020.
“Reflector Entertainment’s creative vision and development capabilities will enhance BNEE’s ability to create amazing experiences over the years,” said Arnaud Miller of Bandai Namco Europe at the time.
When it acquired Reflector, it was trying to create “Storyworlds” or a cross-media franchise.Its first (and currently only) Storyworld was unknown 9, A multimedia paranormal thriller series consisting of a trilogy of books and a podcast.
Set in the same universe, Reflector Interactive’s video game, Unknown 9: Awakening, Will be released in 2023.
The question isn’t about the Bandai Namco franchise, it’s how this will play out
The Reflector was tasked with using Bandai Namco’s existing IP, which is interesting, especially given earlier this year that Iron Fist The publisher’s many franchises.
In February this year, Bandai Namco announced the creation of “IP virtual worldAccording to a press release at the time, it plans to “build a community between Bandai Namco and fans, and among fans themselves.” “We will strive to maximize the value of the IP in the medium to long term.” “
The mandate to acquire IP exclusively from its parent company doesn’t mean Reflector will turn the property into a multimedia franchise, or be pursued by Bandai Namco’s plans for the metaverse. But the studio’s open ambitions do offer some interesting possibilities.
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