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San Jose, California –(Business Wire)–Roku, Inc. (NASDAQ: ROKU) announced that “Roku Recommends” is back today with a larger and better second season featuring new features including celebrity guests, live clips and more. In weekly 15-minute episodes, “Roku Recommends” uses exclusive Roku data to help our users discover new shows and hidden gems on America’s #1 TV streaming platform*.
In 2021, the weekly series managed to become The Roku Channel’s top 10 video-on-demand** shows. Emmy winner Maria Menounos and award-winning multi-hyphenated NFL star Andrew “Hawk” Hawkins both return as hosts for the second season, sharing their weekly new favorites and rediscovered classics.
“I love sharing my favorite TV shows and movies with viewers on a weekly basis, so I’m excited to be back for season two of Roku Recommends,” said “Roku Recommends” co-host Maria Menounos.
“As a TV and movie fan, I love that ‘Roku Recommends’ helps me create the perfect watch list,” said “Roku Recommends” co-host Andrew “Hawk” Hawkins. “Who can be more trustworthy than Roku, the No. 1 TV streaming platform in the US, for new, exciting content and the best recommendations for viewers!”
Marketers benefit from being integrated into a series that can both help streamers find entertainment and influence their viewing choices. Viewers of the first season of “Roku Recommends” were 188% more likely to search for a title or series highlighted in a series episode.
“Leading brands are breaking away from the traditional 30-second ad and winning the entire streaming journey,” said Chris Bruss, Roku Brand Studios Head. “We’re excited about how ‘Roku Recommends’ is creating a better TV experience for streaming and providing Brands create better TV storytelling experiences.”
Building on the success of the previous season, advertisers can activate “Roku Recommends” through sponsored episodes, custom brand integrations, and promotions using Roku’s home screen placements. New sponsors include The Weather Channel and ViX+, among others.Season 2 will also include Roku and typewhich will display the top searches on the Roku platform each month.
Season 2 of “Roku Recommends” will be available for free on the Roku Channel and on the Roku Home screen. New episodes will air every Thursday starting September 1.
“Roku Recommends” is made by Funny or Die. Mike Farah, Joe Farrell, Beth Belew, Whitney Hodack from Funny or Die serve as executive producers. Randall Bobbitt oversees the series on behalf of Roku Originals.
About Roku, Inc.
Roku pioneered streaming to TVs. We connect users to their favorite streaming content, enable content publishers to build and monetize massive audiences, and provide advertisers with a unique ability to engage consumers. Roku streaming media players and TV-related audio devices are available in the United States and select countries through direct retail and licensing arrangements with service operators. Roku TV™ models are available in the US and select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, California, USA
*”The #1 TV Streaming Platform in the U.S.” is based on Hypothesis Group streaming hours in April 2021.
**By active account coverage
***Based on average lift in search propensity for all recommended titles compared to non-Roku Recommends viewers
This press release contains “forward-looking” statements based on our beliefs and assumptions and on information currently available to us as of the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that could cause our actual results, performance or achievements to differ materially from those expressed or implied in the forward-looking statements. These statements include, but are not limited to, the benefits, features, timing and availability of “Roku Recommends”; and the features, benefits, growth and influence of the Roku Channel and Roku Platform. Except as required by law, we undertake no obligation to publicly update these forward-looking statements, or to update the reasons why actual results may differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in Roku, Inc.’s reports filed with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2021 and our annual report on Form 10-K for the year ended June 2022. Quarterly report on Form 10-Q for the quarter ended March 30. Copies of reports filed with the SEC are posted on Roku’s website and are freely available from Roku.
Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and other countries. The trade names, trademarks and service marks of other companies appearing in this release are the property of their respective owners.
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