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Rove Hotels, a joint venture between Emirati developers Emaar Properties and Meraas, has joined forces with leading developers to launch its flagship project – the sale of units at Rove Home Aljada – an exclusive collection of branded residences located in one of the fastest growing communities in the UAE.
Owned and developed by Arada and operated by Rove Hotels, the one-, two- and three-bedroom Rove Home Aljada apartments represent the brand’s first foray into the real estate market and complement Rove’s impressive portfolio of nine hotels in the UAE.
Rove Home Aljada consists of 117 high-end smart apartments housed in a colorful and modernly designed building, offering residents impressive facilities including exclusive access to a well-stocked gym and swimming pool, as well as cafes, restaurants, Co-working space, meeting space and retail space on the ground floor.
Speaking at the sales launch, Arada Vice Chairman Prince Khalid bin Alwaleed bin Talal said: “We are delighted to take another step forward in our partnership with Rove Hotels with the launch of this A new product that embraces all the creativity, color and vibrancy that everyone has. The Rove brand is already looking forward to it.”
“Rove Home Aljada represents an exceptional new residential project in Aljada, and the launch of Rove Aljada Hotel will once again raise the bar in Sharjah’s hospitality industry,” he said.
Both Rove Aljada Hotel and Rove Home Aljada Residences benefit from Aljada Destination’s prime location on the fringe of the premium Arada CBD business district, Sharjah’s new business hub.
The complex is also located across from the popular Madar at Aljada family entertainment district and in addition to East Avenue, a wide tree-lined street with a variety of shopping and dining options.
Paul Bridger, Chief Operating Officer of Rove Hotels, said: “We are delighted to announce our partnership with Arada to launch our first Rove-branded residence, Rove Home. The exceptional size and quality of the Aljada development make it an incredibly inviting destination, with Rove philosophy, brand ethos and guest profiles.”
“We believe branded residences have great potential in the lifestyle space, and we’re excited to continue our growth in that,” he said.
Rove Home Aljada owners can also take advantage of the excellent array of amenities and services offered at the Rove Aljada property attached to the home.
These include a rooftop swimming pool, a 24-hour gym and a restaurant offering in-room dining, housekeeping and laundry services to residents of Rove Home Aljada, he added.
At 24 million square feet and 30,000 residences, Aljada is the largest mixed-use destination ever built in Sharjah and the emirate’s new leisure and entertainment hub, Prince Khalid said.
In addition to its expansive residential area, Aljada also boasts an array of amenities including scenic parks, hotels, schools, an abundance of shopping and dining options, and a cultural neighborhood
He noted that Aljada and its family-friendly entertainment destination, Madar at Aljada, have now completed 6,300 residences and the site has welcomed more than 4 million visitors.
He added that the new family entertainment destination, designed by Zaha Hadid Architects, features a wealth of attractions, all set in beautifully landscaped green spaces.-TradeArabia News Service
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