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Homegrown UAE brand Rove Hotels has taken its first step into the branded residential market with the launch of Rove Home, an extension of the Rove brand in this increasingly popular segment.
As a brand that has always been committed to meeting the needs of its target guests, and one that has long been associated with extended stays, Rove Home is a comprehensive step towards providing the ultimate comfortable living experience.
With the launch of the new brand, its first project – Rove Home Aljada – a residential development in the heart of Aljada, the sensational neighborhood that is transforming Sharjah. Each apartment in this exciting development is of the most contemporary design and will feature the beloved Rove style. While Aljada is the brand’s first location, Rove aims to build more Rove Home properties in the future.
“We are excited to explore the enormous potential in the branded residences space and contribute to the creation of welcoming homes designed for modern living in true Rove style,” said Paul Bridger, chief operating officer of Rove Hotels.
Rove Home Aljada apartments will go on sale in the coming weeks, and each apartment will feature smart home features as well as warm, minimalist design and modern finishes. With a wide choice from 1, 2 and 3 bedroom apartments, there is something for everyone. When purchasing an apartment, Rove Home residents also have the option to use additional services such as housekeeping, in-room dining, laundry and more.
Those staying at Rove Home Aljada can also enjoy a lot in the area. Complementing the adjacent Rove Hotel, the community master plan includes a wide range of hotel, retail, dining and leisure options, all within walking distance. Additionally, the destination has an extensive cycling network, 3 schools and a business park. Rove Home is across from Aljada’s main park and family entertainment area, designed by world renowned Zaha Hadid Architects. – trade arab news agency
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