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Dubai Holdings Entertainment’s Roxy Cinemas in Dubai Hills Mall is gearing up to unveil a giant 423-square-meter screen, twice the size of a tennis court, for Roxy Xtreme, a jaw-dropping cinematic extravaganza never before seen in the Middle East.
This innovative entertainment venue is the largest ever cinema screen in the Middle East and is strategically located in the newest shopping destination in the neighbourhood, Dubai Hills Mall, managed by Emaar Malls Management.
Opening on 31 August, the Roxy Xtreme Auditorium sets a new benchmark for entertainment in Dubai, with a total of 382 premium lounge chairs spread over three levels: Standard Box, Premium Box and Director’s Box.
15 screen multiplexing
Fernando Eiroa, CEO of Dubai Holding Entertainment, said: “The 15-screen Roxy Cinemas multiplex at Dubai Hills Mall will redefine the cinematic experience for Emirati audiences and will be available on all of our screens. A new level of luxury. The Roxy Xtreme sets a new benchmark for cinemas in Dubai and the wider region, as the huge screen provides an unforgettable experience for all types of movie lovers.”
The three director’s boxes are the first of their kind in the cinema and are luxurious suites located above the auditorium, offering stunning views of the Roxy Xtreme screen while offering maximum comfort and privacy.
Each VIP Director’s Box has 12 luxury seats, allowing moviegoers to enjoy an unforgettable movie experience with friends and family. Guests of Director’s Boxes can enjoy on-demand waiter service without leaving their plush seats. At the touch of a button, guests can recline the seats and adjust the footrests and headrests for a first-class feel.
Director’s Box
Wireless charging, heated seats and a personal turntable are standard on the Director’s Box experience.
The new Roxy Cinemas Dubai Hills Mall has a total of 15 screens, including 7 Platinum screens (open to film lovers from October), 7 screens and the groundbreaking Roxy Xtreme, which measures 28 m x 15.1 m, creating 423 Square footage of cinematic magic.
The Platinum Experience offers a tantalizing array of treats, including juicy burgers and delicious desserts, which can be ordered in the luxury lounge before the movie or from a seat in the auditorium and delivered to your table. Moviegoers who opt for the Silver experience can choose from a variety of food items at the Candy Bar, including classic movie snacks such as popcorn, nachos and hot dogs, before relaxing on the comfortable lounge chairs.
blockbuster
With the latest NEC laser projectors, the latest Hollywood, Bollywood and Arabian blockbusters will be screened in stunning clarity at Roxy Cinemas Dubai Hills Mall, while DOLBY Atmos guarantees ultra-clear sound on all screens.
Tickets for this exciting new movie viewing experience can be pre-ordered closer to the opening date at roxycinemas.com or through the Roxy Cinemas app, available for download through the App Store or Google Play. — arab trade news agency
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