Partnership with DCT Abu Dhabi, Serviceplan and Dejavu positions emirate as summer destination
Middle East Service Program has been with Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) Created One Summer Isn’t Enough with Dejavu. The landmark seasonal campaign has launched in 12 markets under the Experience Abu Dhabi destination brand, with a series of energetic and light-hearted films showcasing Abu Dhabi as the best place to experience summer.
More and more global tourists are looking to Abu Dhabi for summer. With a diverse range of in-house experiences, can’t-miss events and unbeatable summer deals, there’s never been a better time to explore Abu Dhabi during the warmer months. Whether travelers are looking for inspiring, exciting or rejuvenating experiences, Abu Dhabi has it all – and during the summer months, the emirate’s plethora of indoor attractions will ensure visitors stay cool and comfortable.
As the new campaign demonstrates, there is just so much going on in Abu Dhabi that “one summer just isn’t enough”. There’s something for everyone in this exciting series of films by Dejavu showcasing Abu Dhabi’s varied summer activities. Whoever the visitor is, whatever their dream holiday is, there is always more to do in Abu Dhabi.
The first phase kicked off a global campaign and launched the film in several international markets including China, India, Europe and the GCC. The second invited A-list celebrities as destination ambassadors for Abu Dhabi. One film follows Bollywood superstar Ranveer Singh and his father on a family trip exploring the sights of Abu Dhabi, while the next stage shows Egyptian icons Ahmed Helmy and Mona Zaki on their very own Abu Dhabi summer getaway .
Speaking of campaigning, HE Nouf Mohamed Al-Boushelaibi, Executive Director, Strategic Marketing and Communications, DCT Abu Dhabiexplain:
“Summer vacation means a lot to families. Now is the time to travel, relax, create memories and strengthen connections before returning to school and work. Our campaign showcases a wide variety of incredible attractions, suitable for all Activities for all ages and unforgettable experiences that families can enjoy together at their own pace make Abu Dhabi the ultimate summer getaway. Abu Dhabi’s vision as a destination is enriched by sharing the wonderful experiences we have to offer People’s lives, we aspire to reach every home and inspire visitors to enjoy the unparalleled Abu Dhabi summer experience like never before. We thank our creative partner Serviceplan Middle East for developing the concept and Script, thanks to the fantastic team at Dejavu Productions for executing this content to the highest standard. We hope it will bring new audiences to Abu Dhabi’s phenomenal summer programme.”
Natalie Shardan, Managing Director, Serviceplan Middle East Add to:
“For this campaign, we wanted to show the world how much there is to do and explore in summer in Abu Dhabi through all the indoor experiences, theme parks, restaurants, cultural sites and more. ‘One Summer Isn’t Enough’ is our collaboration with DCT Abu Dhabi DCT Abu Dhabi’s first global campaign and we are delighted to see the positive impact it has had thus far with Abu Dhabi residents and global audiences. DCT Abu Dhabi’s event with Bollywood legend Ranveer Singh and Egyptian superstars Ahmed Helmy and Mona Zaki Collaboration brought a huge twist to event execution.”
Manasvi Gosalia, Executive Producer of Dejavu, explain:
“The campaign broke the category mold and showcased the richness of Abu Dhabi through a unique execution tailored to different markets. We collaborated with famous directors from Finland, Egypt and India, through a strong storytelling shooting method Bringing out the authenticity of the city. A big thank you to the Abu Dhabi Department of Culture and Tourism for trusting our clients and partners, and their creative team at Serviceplan Middle East, for bringing our vision to life and allowing us to produce a Fun, action-packed events that appeal to millions of travelers around the world planning their next summer vacation.”
Abu Dhabi’s ‘One Summer Is Not Enough’ campaign is complemented by unbeatable summer deals, meaning there’s never been a better time to book a trip to the emirate. Until the end of September, visitors can take advantage of special promotions such as the new Summer Pass, which offers savings at a range of attractions and restaurants. Families will love the “Kids Stay Free” offer, which offers one child stays free at the hotel, free admission to thrilling theme parks and free gourmet meals per paying adult. To get the most out of their trip to Abu Dhabi, guests can enjoy a free night with the Stay More, Pay Less offer (one free night when booking a four-night package, or two free nights when booking a seven-night package).
credit
this Mandepartment Cculture and TontravelAbu Dhabi:
HE Nouf Mohamed Al-Boushelaibi – Executive Director, Strategic Marketing and Communications, Abu Dhabi Department of Culture and Tourism
Ghadeer Khub – Director of Creativity and Production, Abu Dhabi Department of Culture and Tourism
Nada Assaf – Head, Communications Section, Abu Dhabi Department of Culture and Tourism
Mira Al – Abdullah – Head of Brand Strategy Department, Department of Culture and Tourism, Abu Dhabi
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