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Shell highlighted its premium products at a seminar in Abu Dhabi, including the Rimula Premium range, which maintains engine cleanliness and allows for longer ODIs (oil change intervals) and longer engine life.
The discussion also includes the industrial portfolio offered by Shell Lubricants, including hydraulic oils, greases, compressor oils, gear oils and transmission oils.
The Industrial Symposium was organized by Shell Lubricants Middle East in partnership with United Automotive and Heavy Equipment (UMHE). The event saw over 100 participants from various industries including construction, fleet and general manufacturing.
Lubricant advisor function
Keeping up with the rapid development of the heavy machinery industry coupled with changing technical requirements, the seminar showcased Shell’s diverse portfolio of lubricant solutions, while also introducing guests to Shell’s recently launched LubeAdvisor feature using wearable technology to support Customers are optimizing their lubricant operations to significantly reduce fleet maintenance and operating costs.
Middle East Lubricants Market Director Khaled Saif, UAE Lubricants Sales Manager Tarkan Guclu, UAE Lubricants Technical Advisor Dileep Sreedharan, Middle East Lubricants Market Manager Khalifa Saif, Shell Lubricants Ahmed Gawdat and others attended the industry seminar Darwish UMHE Managing Director Al Ketbi and Afaf Al Kontar, Chief Operating Officer of UMHE.
sustainable approach
The meeting also discussed the importance of identifying and pursuing a sustainable approach to lubricants and highlighted how Shell Sustainability Solutions can use premium products and services by extending ODI, fuel economy, carbon neutral products and optimizing machine idle speed Reduce carbon footprint.
Additionally, the workshop provided an opportunity for participants to discuss their lubrication and solutions challenges with leading technical experts, who shared insights and solutions that could help address them.
share knowledge
“As a global brand with a strong local and regional presence, Shell is committed to leveraging the global expertise we have acquired and sharing it with our customers and partners, and this workshop is a great way for us to connect, engage and learn more ideal platform.
“The Lube Advisor feature using wearable technology is one of many advanced technologies we have invested in and started rolling out to clients in the Middle East.
“Today, we are delighted to have the opportunity to meet our customers and highlight the importance of these technologies,” said Khaled Seif, Marketing Director, Middle East Lubricants.
Expand the value proposition
“Our partnership with UMHE has allowed us to expand our value proposition and serve our clients effectively in the UAE capital, and this workshop is a testament to our ambition. This partnership also enables us to meet high demand for high Growing demand for quality lubricants and increasing product availability for our growing customer base,” he added.
Afaf Al Kontar, Chief Operating Officer of UMHE, said: “We appreciate Shell’s efforts in hosting this conference and knowledge sharing and look forward to participating in more events that will allow us to engage with customers in Abu Dhabi and Al Ain.” – – arab trade news agency
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