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Under the patronage of His Highness Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister, Minister of Presidential Affairs, and Chairman of the Board of Directors of the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), the 11th SIAL Middle East (SIAL ME) 2021 will kick off tomorrow in the UAE capital. Beginning on December 7 and lasting until Thursday, December 9, the event at the Abu Dhabi National Exhibition Centre (ADNEC) will witness the participation of local and international companies mainly engaged in the food and beverage industry.
The 11th exhibition, organized by the Abu Dhabi National Exhibition Corporation (ADNEC) in cooperation with Comexposium, will have approximately 450 exhibitors from 24 countries and 12 international pavilions.
SIAL Middle East is considered to be one of the largest professional events in the food, beverage and hospitality industries in the region, and will be launched together with the Abu Dhabi Date Show, the largest date event in the world.
Local, regional and international industry experts and companies will be widely involved in these events. They will shed light on the latest innovations, technologies and global food safety, and will explore future global trends in the food, beverage and hospitality industries.
His Excellency Saeed Al Bahri Salem Al Ameri, Director of the Department of Agriculture and Food Safety of Abu Dhabi, said: “In the past few years, SIAL Middle East has proven to be one of the largest interactive platforms between emerging food markets. It encourages innovation in the food and beverage industry. , To create many investment opportunities and establish successful economic partnerships in the UAE and the region.”
“The Abu Dhabi Agriculture and Food Safety Authority is pleased to participate in SIAL as part of its efforts to develop sustainable food production systems using modern technologies in food production and processing, thereby strengthening local production and establishing international partnerships to diversify food sources change.”
Humaid Matar Al Dhaheri, Managing Director and Group Chief Executive Officer of ADNEC, said: “SIAL Middle East is one of the most outstanding international events in the food and hospitality industry, providing an ideal location for building partnerships and gaining valuable insights into the industry. Platform. The latest technology and knowledge on a regional and global scale.
Al Dhaheri added: “Hosting and organizing this global event is part of ADNEC’s broader strategy to support the sustainable development of Abu Dhabi’s business tourism industry, and it also strengthens Abu Dhabi’s position as a strategic enabler and global industry center. This event further amplifies the indispensable role of ADNEC in leading the recovery phase of the business tourism sector, and emphasizes that ADNEC is preparing to host major events that meet the highest international standards.”
His Excellency Dr. Abdul Wahab Zayed, Secretary-General of the Khalifa International Dates and Agricultural Innovation Awards, said: “We have won the award for the development of infrastructure in the palm plantation industry, date palm production and agricultural innovation. We are proud of all the achievements. Arab and international agricultural innovations. This growth and development benefited from the support and foresight of the wise leadership. The Date Festival was established, starting from the exhibition in Abu Dhabi, UAE, and then to Egypt, Sudan, Jordan, Mauritania, Morocco. These activities help maximize the added value of Arabian dates and increase their reputation and demand.”
His Excellency Mohamed Helal Al-Muhairi, Director General of the Abu Dhabi Chamber of Commerce, said: “The Abu Dhabi Chamber of Commerce looks forward to participating in SIAL Middle East again. This is an important event that provides a direct platform for international food, beverage and food equipment manufacturers and manufacturers. , To showcase their latest products and collaborate with UAE companies working in the same field. This event enables all participants to discover new and innovative investment opportunities in the food and agricultural industries, ensuring food security on a global scale.”
His Excellency Eng Silal CEO Jamal Salem Al Dhaheri emphasized that SIAL Middle East is an ideal platform for us to showcase our newly launched brand Silal Fresh, which reaffirms our commitment to support local farmers while improving the competitiveness of local agricultural products. We will spare no effort to improve food accessibility in the UAE by providing first-class products to its consumers.
The Chairman and Chairman of AAAID, His Excellency Mohammed bin Obaid Al Mazrooei, stated that the Arab Agricultural Investment and Development Authority (AAAID) is keen to emphasize the importance of strengthening Arab food security through participation in SIAL ME 2021, in which various agricultures are taking advantage of investment opportunities to support smallholder farmers And producers provide food commodities to the Arab world.
Saeed Al Mansoori, Executive Director of Capital Events said: “We are proud of the list of partners and sponsors of this year’s event because they have contributed to strengthening the event’s global position as a leading platform for professionals in the food and beverage industry. This includes Abu The participation of the Dhabi Agriculture and Food Safety Authority as our strategic partner; the Khalifa International Date and Agricultural Innovation Award, the strategic partner of the Abu Dhabi Date Fair; and the Abu Dhabi Chamber of Commerce as our host sponsor this year.”
Al Mansoori added: “In addition, the list of SIAL Middle East sponsors includes SILAL as a headline sponsor; Abu Dhabi Port as a platinum partner; Samira Maatouk as a bronze partner; Arab Agricultural Investment and Development Authority as an investment partner; Lulu Group International as the exclusive retail partner; and Capital Hospitality of ADNEC, the exclusive hotel partner of this event. The 11th SIAL ME will also welcome the Abu Dhabi Ministry of Culture and Tourism (DCT Abu Dhabi) as the destination partner.”
Mansoori continued: “ADNEC is keen to take all precautions and preventive measures to receive visitors to SIAL Middle East 2021, to protect the health and safety of all attendees and participants. This is why all our activities are in compliance with relevant health and regulatory agencies After organizing and holding many major events in the Emirates, we are confident to ensure the safety of our guests, participants and exhibitors so that they can conduct business in a safe and confident environment.”
This leading event aims to promote the booming food and beverage industry and HoReCa industry in Abu Dhabi. SIAL ME will also explore the latest in food safety, the jujube industry, and the art of making and producing coffee.
This year’s edition will witness various events, including five events, including the “Special Buyer Program”, the UAE National Coffee Championship, SIAL Innovation, the UAE National Latte Art Grading War in 2022, and the first World Food Exhibition-Abu Dhabi Compare.
SIAL ME activities will be held from 10 am to 7 pm. To ensure the health and safety of all visitors and exhibitors, ADNEC has implemented a number of preventive and preventive measures, which can be viewed at the following link: https://adnec.ae/entry-requirements
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