Ali Hasan is the CEO of Evest. He has been supporting it as the leader of the brand. This interview consists of the ideas behind the journey and goals of Evest and how Ali Hasan is leading the firm toward success.
Evest even has social media presence on Twitter, Facebook, and Instagram. Let’s learn more about Ali Hasan and Evest through our interview below.
Explain the background of you and the company in detail.
Evest is a leading provider of CFDs and 0% commission on stock investments and the winner of the 2021 award “Fastest Growing Broker.” The +550 instruments available on the Evest platform are sourced from +130 global markets to provide investors with opportunities through daily price fluctuations. The platform supports nine trading time frames in real-time. Evest has been granted licenses by the Vanuatu Financial Services Commission (VFSC) and the South African Financial Sector Conduct Authority (FSCA). Currently, we are working on getting the Cypriot Securities Exchange Commission regulation (CySEC) and the Dubai Financial Services Authority regulation (DFSA)
What are your goals?
Our goals are straightforward and in line with our vision to be the most reliable platform by offering our clients precise, realistic, and trustworthy data in real time. We intend to accomplish this by providing our clients with accurate and trustworthy data in real-time using cutting-edge tools and strategic alliances.
What do you feel is the biggest strength of yourself/your company right now?
Our brand identity is distinct and crystal clear; you can quickly identify our brand among thousands of other brands. Our communication strategy relies primarily on conveying two parallel messages: one that emphasizes the wide range of products and services we offer and the other that emphasizes our commitment to the client.
What was the path you/your company took to get to where you are today?
We focused primarily on the obstacles faced by investors in the MENA region. Consequently, we designed our entire business to prioritize client satisfaction and rapid application of development methodology. For instance, we have developed financial instruments (investment baskets) that are exclusive to our clients. In contrast, we have developed our own metaverse, where clients may meet with account managers or support agents one-on-one or attend any of our seminars in our metaverse auditorium.
Why did you start (or want to be the head of) this company?
There are numerous reasons for answering this question. From one perspective, I wanted to establish this business to consolidate my more than 15 years of expertise, which includes industry knowledge, teams, collaborations, and relationships. From another perspective, the Middle East and North Africa (MENA) region are one of the most appealing regions for investment. Moreover, the business climate in general for this industry in the MENA area is extremely favorable; the evolution of technology and rules controlling this industry have created one of the world’s most mature markets. Naturally, we joined this market intending to simplify for the customer the process of joining the world of investments since we had previously witnessed inexperienced consumers being presented with a complex array of products from different organizations and then left to survive on their own. Our solution offers a streamlined, intuitive journey through the full process of becoming an active investor.
What have been the biggest challenges you’ve had to overcome?
There are several misconceptions regarding the roles of brokerage firms and account managers. For instance, many clients in this field assume that the company’s purpose is to counsel the client on what to invest in and make recommendations, which is a tremendous misconception. We have conducted numerous campaigns emphasizing the significance of education, and as a result, we have built a comprehensive, free academy to assist our clients in learning about this world. In addition, we have produced numerous movies describing the account manager’s work to increase awareness of this specific topic. Nonetheless, we must continue to educate and remind our present and potential clients of this persistently difficult challenge.
Give us one word that describes you the best.
Determined
What makes you excited about Mondays?
Every Monday is a day to reflect on past accomplishments. Mondays offer fresh starts in which you can look forward to your goals and learn from your shortcomings from the previous week. Moreover, when you enjoy your job as much as I do, Mondays are when the real fun begins.
Tell us about a project that forced you to be innovative and creative.
Nothing made me behave in this manner except for my own ambition that I have described earlier. I’ve worked in this extremely dynamic profession for more than 15 years. If you want to be successful, you must always be moving forward, particularly in your way of thinking. To do this, you must constantly stimulate your mind and surround yourself with ideal individuals in personal or professional circles.
What are the strategies of your company, and how do they stand unique from your competitors?
If you think about it, you’ll see that practically all retail brokers provide essentially the same service with slight variations. To attract investors of the level with whom you wish to collaborate, you must stand out among all these other businesses. Considering this, our brand is crystal clear and distinct. The diversity of our products and the quality of our services rendered to investors are at the center of our outreach efforts.
What are the key values which helped you to overcome the roadblocks/challenges in your career? Tell us something about your memorable incident in your leadership.
Personally, I am a big believer in transparency. Transparency and knowledge sharing (not simply making it public but also explaining and teaching it) level the field for everyone, allowing individuals to make better-informed decisions and, more importantly, assume responsibility for their decisions.
How do you see the company changing in two years, and how do you see yourself creating that change?
We will be the fastest-growing broker in the MENA region in 2021. That would have never happened if we had not sourced and attracted the right talents to join our team. Our team comprises very skillful individuals with the right mindset and the thirst to become more of who they really are. One of the main objectives is to facilitate that for my colleagues. In the end, it reflects on Evest in ways such as the award we won.
Where is your leadership going? What benefits do your clients get from your company in this competitive world?
The foundation of effective leadership is putting the needs of others first. Consequently, I feel that ensuring the satisfaction of our clients is contingent upon ensuring the contentment of our team members. Therefore, we invest substantially in developing our team members, who prioritize the demands and pleasure of our customers.
What are the services/solutions or products offered by your company as par with the current industry standards? Tell us something about your upcoming products or services.
There are thousands of retail brokers around the globe today, and practically every brand offers identical services with minor differences. Thus, our classic products are available as well with any other broker. Nevertheless, we set ourselves apart by going the extra mile; I believe we are one of the few (if not the only) companies that offer metaverse services.